| Global marketing: A decision-oriented approach S Hollensen Pearson education, 2007 | 2742 | 2007 |
| Marketing Management-A Relationship Approach S Hollensen Prentice Hall, Pearson Education Limited, 2003 | 1127 | 2003 |
| Global Marketing: A market-responsive approach S Hollensen Financial Times Prentice Hall, 2001 | 594 | 2001 |
| Metaverse marketing: How the metaverse will shape the future of consumer research and practice YK Dwivedi, L Hughes, Y Wang, AA Alalwan, SJ Ahn, J Balakrishnan, ... Psychology & Marketing 40 (4), 750-776, 2023 | 544 | 2023 |
| Metaverse–the new marketing universe S Hollensen, P Kotler, MO Opresnik Journal of Business Strategy 44 (3), 119-125, 2022 | 515 | 2022 |
| Essentials of global marketing S Hollensen Pearson Education, 2008 | 285 | 2008 |
| Marketing research: An international approach MJ Schmidt, S Hollensen Pearson education, 2006 | 282 | 2006 |
| The process of benchmarking, benchlearning and benchaction PV Freytag, S Hollensen The TQM magazine 13 (1), 25-34, 2001 | 192 | 2001 |
| Selection of celebrity endorsers: A case approach to developing an endorser selection process model S Hollensen, C Schimmelpfennig Marketing Intelligence & Planning 31 (1), 88-102, 2013 | 101 | 2013 |
| Estrategias de marketing internacional S Hollensen, J Arteaga Pearson Longman, 2010 | 98 | 2010 |
| Assessing the implications on performance when aligning customer lifetime value calculations with religious faith groups and after lifetime values–a Socratic elenchus approach JAJ Wilson, S Hollensen International Journal of Business Performance Management 14 (1), 67-94, 2013 | 87 | 2013 |
| Marketing: A relationship perspective S Hollensen, MO Opresnik Vahlen, 2015 | 79 | 2015 |
| Marketing planning: A global perspective S Hollensen McGraw-Hill, 2005 | 70 | 2005 |
| The Blue Ocean that disappeared–the case of Nintendo Wii S Hollensen Journal of business strategy 34 (5), 25-35, 2013 | 66 | 2013 |
| Drivers for pursuing sustainability through IoT technology within high-end hotels—an exploratory study P Eskerod, S Hollensen, MF Morales-Contreras, J Arteaga-Ortiz Sustainability 11 (19), 5372, 2019 | 60 | 2019 |
| Social media marketing: a practitioner guide S Hollensen, P Kotler, MO Opresnik Opresnik Management Consulting, 2017 | 58 | 2017 |
| The Choice of Foreign Entry Modes in a Control Perspective. S Hollensen, B Boyd, AMD Ulrich IUP Journal of Business Strategy 8 (4), 2011 | 51 | 2011 |
| Entry mode strategies into the Brazil, Russia, India and China (BRIC) markets AMD Ulrich, S Hollensen, B Boyd Global Business Review 15 (3), 423-445, 2014 | 48 | 2014 |
| Financial performance of entry mode decisions: effects of control in an internationalization context B Boyd, AMD Ulrich, S Hollensen International Journal of Business and Management 7 (24), 12-28, 2012 | 44 | 2012 |
| Global Marketing, Harlow S Hollensen Pearson. God. XXVII, BR 2 (2014), 343-362, 2014 | 43 | 2014 |
