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Svend Hollensen
Svend Hollensen
Bestätigte E-Mail-Adresse bei sam.sdu.dk
Titel
Zitiert von
Zitiert von
Jahr
Global marketing: A decision-oriented approach
S Hollensen
Pearson education, 2007
25972007
Marketing management: A relationship approach
S Hollensen
Pearson Education, 2003
10342003
Global Marketing: A market-responsive approach
S Hollensen
Financial Times Prentice Hall, 2001
5812001
Metaverse–the new marketing universe
S Hollensen, P Kotler, MO Opresnik
Journal of Business Strategy 44 (3), 119-125, 2022
3682022
Metaverse marketing: How the metaverse will shape the future of consumer research and practice
YK Dwivedi, L Hughes, Y Wang, AA Alalwan, SJ Ahn, J Balakrishnan, ...
Psychology & Marketing 40 (4), 750-776, 2023
3252023
Essentials of global marketing
S Hollensen
Pearson Education, 2008
2772008
Marketing research: An international approach
MJ Schmidt, S Hollensen
Pearson education, 2006
2612006
The process of benchmarking, benchlearning and benchaction
PV Freytag, S Hollensen
The TQM magazine 13 (1), 25-34, 2001
1902001
Selection of celebrity endorsers: A case approach to developing an endorser selection process model
S Hollensen, C Schimmelpfennig
Marketing Intelligence & Planning 31 (1), 88-102, 2013
982013
Estrategias de marketing internacional
S Hollensen, J Arteaga
Pearson Longman, 2010
932010
Marketing: A relationship perspective
S Hollensen, MO Opresnik
Vahlen, 2015
862015
Assessing the implications on performance when aligning customer lifetime value calculations with religious faith groups and after lifetime values–a Socratic elenchus approach
JAJ Wilson, S Hollensen
International Journal of Business Performance Management 14 (1), 67-94, 2013
852013
Marketing planning: A global perspective
S Hollensen
McGraw-Hill, 2005
692005
The Blue Ocean that disappeared–the case of Nintendo Wii
S Hollensen
Journal of business strategy 34 (5), 25-35, 2013
632013
Social media marketing: a practitioner guide
S Hollensen, P Kotler, MO Opresnik
Opresnik Management Consulting, 2017
542017
Entry mode strategies into the Brazil, Russia, India and China (BRIC) markets
AMD Ulrich, S Hollensen, B Boyd
Global Business Review 15 (3), 423-445, 2014
462014
Drivers for pursuing sustainability through IoT technology within high-end hotels—an exploratory study
P Eskerod, S Hollensen, MF Morales-Contreras, J Arteaga-Ortiz
Sustainability 11 (19), 5372, 2019
452019
The Choice of Foreign Entry Modes in a Control Perspective.
S Hollensen, B Boyd, AMD Ulrich
IUP Journal of Business Strategy 8 (4), 2011
452011
Saipa Group, Iran–using strategic brand extensions to build relationships
JAJ Wilson, S Hollensen
Journal of Islamic Marketing 1 (2), 177-188, 2010
422010
Global Marketing, Harlow
S Hollensen
Pearson. God. XXVII, BR 2 (2014), 343-362, 2014
402014
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