| CONSUMERS'ATTITUDE TOWARDS VIRAL MARKETING IN PAKISTAN. KI Zernigah, K Sohail Management & Marketing 7 (4), 2012 | 111 | 2012 |
| Mobile phone: Calling and texting patterns of college students in Pakistan S Kamran International journal of business and management 5 (4), 26, 2010 | 53 | 2010 |
| Banks’ unfairness and the vulnerability of low-income unbanked consumers S Kamran, O Uusitalo The Service Industries Journal 39 (1), 65-85, 2019 | 27 | 2019 |
| Factors affecting customers' adoption of internet banking in Pakistan S Abbasi, S Kamran, CS Akhtar Pakistan Administrative Review 1 (2), 115-129, 2017 | 22 | 2017 |
| Vulnerability of the unbanked: Evidence from a developing country S Kamran, O Uusitalo International Journal of Consumer Studies 40 (4), 400-409, 2016 | 22 | 2016 |
| An exploration of issues and challenges faced by students in distance learning environment A Niwaz, Q Waqas, S Kamran Glob. Soc. Sci. Rev.(GSSR) IV, 77-83, 2019 | 14 | 2019 |
| Potential issues of skin fairness creams TV advertisements in Pakistan S Kamran EJBO-Electronic Journal of Business Ethics and Organization Studies, 2010 | 11 | 2010 |
| How the unbanked cope with financial exclusion: Evidence from Pakistan S Kamran, O Uusitalo Journal of Financial Services Marketing 21, 153-165, 2016 | 10 | 2016 |
| Value recovery with customer dissatisfaction: A study of restaurant services in Pakistan S Kamran, M Attiq Tourism and Hospitality Research 11 (3), 169-180, 2011 | 10 | 2011 |
| Islamic banks’ role in serving the poor unbanked population in Pakistan S Kamran, M Ayub, A Luqman Journal of Islamic Business and Management 8 (2), 2018 | 8 | 2018 |
| ROSCAs role in facilitating control to the unbanked: Evidence from Pakistan S Kamran EJBO-Electronic Journal of Business Ethics and Organization Studies 22 (2), 2017 | 5 | 2017 |
| Dimensions of Brand Equity affecting Consumption of Ḥalāl/Ḥarām Products: Moderating Role of Islamic Work Ethics. F Khan, A Sajid, S Kamran Journal of Islamic Business and Management 9 (2), 2019 | 2 | 2019 |
| Marketing of skin fairness creams and consumer vulnerability R Rauf, S Kamran, N Ullah City University Research Journal 9 (3), 2019 | 2 | 2019 |
| Exploring the impediments faced by the banking customers to adopt Islamic banking services in Pakistan Z Yaseen, S Kamran Journal of Islamic Business and Management 9 (1), 2019 | 1 | 2019 |
| The marketplace vulnerability of low-income unbanked consumers: a developing country perspective S Kamran JYU dissertations, 2018 | 1 | 2018 |
| Problematic mobile phone consumption among young consumers: policy and research implications MF Hameed, S Kamran Pakistan Administrative Review 1 (1), 32-41, 2017 | 1 | 2017 |
| Revisiting the Conceptual and the Operational Frameworks for Sharı̄’ah Governance of the Islamic Banks M Ayub, I Saba, S Kamran World Scientific Annual Review of Islamic Finance 1, 107-126, 2023 | | 2023 |
| What are the consequences faced by unbanked consumers while coping with their credit exclusion? S Kamran Middle East Journal of Management 10 (1), 1-19, 2023 | | 2023 |
| IMPACT OF NEW PRODUCT KNOWLEDGE AND PROMOTIONAL SIGNAGE ON CONSUMERS’IMPULSE BUYING INTENTION AND BEHAVIOUR: A MEDIATED MODEL K Yaseen, S Kamran, F Malik Pakistan Journal of Social Research 4 (03), 121-131, 2022 | | 2022 |
| EXPLORATORY FACTOR ANALYSIS OF INTERNAL RESOURCE BASED VIEW FOR NEW PRODUCT DEVELOPMENT PROCESS IN PAKISTAN’S MANUFACTURING SECTOR F Malik, S Kamran, S Sarfraz Pakistan Journal of Social Research 4 (2), 222-233, 2022 | | 2022 |
