Raoul V. Kübler
Raoul V. Kübler
Assistant Professor of Marketing, Marketing Center Münster, University of Münster
Bestätigte E-Mail-Adresse bei uni-muenster.de - Startseite
Zitiert von
Zitiert von
The Role of the Partner Brand’s Social Media Power in Brand Alliances
AK Kupfer, N Pähler vor der Holte, RV Kübler, T Hennig-Thurau
Journal of Marketing 82 (3), 25-44, 2018
Faking or convincing: why do some advertising campaigns win creativity awards?
RV Kübler, D Proppe
Business Research 5 (1), 60-81, 2012
App Popularity: Where in the World Are Consumers Most Sensitive to Price and User Ratings?
R Kübler, K Pauwels, G Yildirim, T Fandrich
Journal of Marketing 82 (5), 20-44, 2018
Battle of the brand fans: impact of brand attack and defense on social media
BE Ilhan, RV Kübler, KH Pauwels
Journal of Interactive Marketing 43, 33-51, 2018
Social Media's Impact on the Consumer Mindset: When to Use Which Sentiment Extraction Tool?
RV Kübler, A Colicev, KH Pauwels
Journal of Interactive Marketing 50, 136-155, 2020
Social Media's Impact on the Consumer Mindset: When to Use Which Sentiment Extraction Tool?
RV Kübler, A Colicev, K Pauwels
Journal of Interactive Marketing, 1-20, 2019
Machine learning and big data
RV Kübler, JE Wieringa, KH Pauwels
Advanced Methods for Modeling Markets, 631-670, 2017
The impact of product recall communication on brand image, brand attitude and perceived product quality
RV Kübler, S Albers
Brand Attitude and Perceived Product Quality (May 16, 2012), 2012
Dancing with the Enemy: Broadened Understanding of Engagement in Rival Brand Dyads
B Ilhan, K Pauwels, R Kübler
MSI Working Paper Series, 2016
Communication Behavior of Companies in Product Recalls Without Customer Identification Information
RV Kübler, S Albers
Marketing-Journal of Research and Management 6 (1), 19-30, 2010
Best/Worst Scaling
RV Kübler
Methodik der empirischen Forschung, 2012
The impact of value-related crises on price and product-performance elasticities
RV Kübler, M Langmaack, S Albers, WD Hoyer
Journal of the Academy of Marketing Science 48, 776-794, 2020
Apps Appeal: Where in the World Are Consumers Sensitive to Price, Ratings and Product Characteristics?
T Fandrich, R Kübler, K Pauwels
Ratings and Product Characteristics, 2013
Essays on Corporate Communication Empirical Applications to Product Recall Communication and Advertising Creativity
R Kübler
Content valuation strategies for digital subscription platforms
R Kübler, R Seifert, M Kandziora
Journal of Cultural Economics, 1-32, 2020
How Social Media drove the 2016 US Presidential Election: a longitudinal topic and platform analysis
R Kübler, K Pauwels, K Manke
Available at SSRN, 2020
Leveraging Unstructured Data in Channel Attribution Theory
R Kübler
University of Münster, 2019
What makes advertising campaigns winning creativity awards?
RV Kübler
Business Research BuR, 2016
Essays on corporate communication-Empirical Applications to Product Recalls and Advertising Creativity
RV Kübler
Methodik der empirischen Forschung
RV Kübler
Best/Worst Scaling, 2016
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