Francisco Guzman

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Audhesh PaswanProfessor Marketing, University of North TexasBestätigte E-Mail-Adresse bei unt.edu
Cleopatra VeloutsouProfessor of Brand Management - Adam Smith Business School - University of GlasgowBestätigte E-Mail-Adresse bei glasgow.ac.uk
Eric KennedyAssociate Professor of Marketing, Southeastern Oklahoma State UniversityBestätigte E-Mail-Adresse bei se.edu
Fayez AhmadAssistant Professor, Appalachian State UniversityBestätigte E-Mail-Adresse bei appstate.edu
Vicenta SierraESADE- Ramon LlullBestätigte E-Mail-Adresse bei esade.edu
Dr. Charles BlanksonProfessor of Marketing, University of North TexasBestätigte E-Mail-Adresse bei unt.edu
Kirsten Cowan, Ph.D. Senior Lecturer i...University of EdinburghBestätigte E-Mail-Adresse bei ed.ac.uk
Arezoo DavariAssociate Professor of MarketingBestätigte E-Mail-Adresse bei ewu.edu
Eric Van SteenburgAssociate Professor of Marketing, Montana State UniversityBestätigte E-Mail-Adresse bei montana.edu
Karen BeckerThe College of New JerseyBestätigte E-Mail-Adresse bei tcnj.edu
Nicholas IndKristiania University CollegeBestätigte E-Mail-Adresse bei kristiania.no
Trang P. TranAssociate Professor of Marketing, East Carolina UniversityBestätigte E-Mail-Adresse bei ecu.edu
Pramod IyerKennesaw State UniveristyBestätigte E-Mail-Adresse bei kennesaw.edu
Donna F. DavisAssociate Professor, Marketing, Univ of South FloridaBestätigte E-Mail-Adresse bei usf.edu
Holger J. SchmidtProfessor of Marketing, Koblenz University of Applied SciencesBestätigte E-Mail-Adresse bei hs-koblenz.de
Heather CrawfordUniversity of New South Wales, AustraliaBestätigte E-Mail-Adresse bei unsw.edu.au
Diego Alvarado-KarsteAssistant Professor of Marketing, Utah Valley UniversityBestätigte E-Mail-Adresse bei uvu.edu
Weng Marc LimDean and Distinguished Professor, Sunway UniversityBestätigte E-Mail-Adresse bei sunway.edu.my
Denise Linda ParrisPavilion IntelligenceBestätigte E-Mail-Adresse bei pavilionintelligence.com
Bruno SchivinskiRMIT University, MelbourneBestätigte E-Mail-Adresse bei rmit.edu.au

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Francisco Guzman

Professor of Marketing, University of North Texas

Bestätigte E-Mail-Adresse bei unt.edu

Branding Co-creation Sustainability Corporate Social Responsibility


Titel Nach Zitationen sortieren Nach Jahr sortieren Nach Titel sortieren	Zitiert von Zitiert von	Jahr
Gestión de destinos turísticos sostenibles JF Valls Grupo Planeta (GBS), 2004	541	2004
A consumer-perceived consumer-based brand equity scale S Baalbaki, F Guzmán Journal of Brand Management 23, 229-251, 2016	301	2016
The evolution of brand management thinking over the last 25 years as recorded in the Journal of Product and Brand Management C Veloutsou, F Guzman Journal of Product & Brand Management 26 (1), 2-12, 2017	300	2017
How CSR reputation, sustainability signals, and country-of-origin sustainability reputation contribute to corporate brand performance: An exploratory study K Cowan, F Guzman Journal of business research 117, 683-693, 2020	195	2020
A political candidate's brand image scale: Are political candidates brands? F Guzmán, V Sierra Journal of Brand Management 17, 207-217, 2009	163	2009
Co-creation of brand identities: consumer and industry influence and motivations E Kennedy, F Guzmán Journal of Consumer Marketing 33 (5), 313-323, 2016	143	2016
Cultural brands from emerging markets: Brand image across host and home countries F Guzmán, AK Paswan Journal of International Marketing 17 (3), 71-86, 2009	132	2009
Latest research on brand relationships: introduction to the special issue M Fetscherin, F Guzman, C Veloutsou, RR Cayolla Journal of Product & Brand Management 28 (2), 133-139, 2019	130	2019
The impact of corporate social responsibility on brand equity: consumer responses to two types of fit F Guzmán, D Davis Journal of Product & Brand Management 26 (5), 435-446, 2017	116	2017
Branding and design management: a brand design management model J Montaña, F Guzmán, I Moll Journal of Marketing Management 23 (9-10), 829-840, 2007	103	2007
Attitudinal determinants of environmentally sustainable behavior A Paswan, F Guzmán, J Lewin Journal of Consumer Marketing 34 (5), 414-426, 2017	102	2017
Sociopolitical activist brands HJ Schmidt, N Ind, F Guzmán, E Kennedy Journal of Product & Brand Management 31 (1), 40-55, 2021	89	2021
The immediate effect of corporate social responsibility on consumer-based brand equity F Muniz, F Guzmán, AK Paswan, HJ Crawford Journal of Product & Brand Management 28 (7), 864-879, 2019	85	2019
The effect of brand identity-cognitive style fit and social influence on consumer-based brand equity D Alvarado-Karste, F Guzmán Journal of Product & Brand Management 29 (7), 971-984, 2020	81	2020
A Brand Building literature review F Guzman Excerpt from PhD Thesis “Brand Building Towards Social Values: Associating …, 2004	81	2004
Self-referencing and political candidate brands: A congruency perspective F Guzmán, AK Paswan, E Van Steenburg Journal of Political Marketing 14 (1-2), 175-199, 2015	75	2015
How personalized advertising affects equity of brands advertised on Facebook? A mediation mechanism TP Tran, CW Lin, S Baalbaki, F Guzmán Journal of Business Research 120, 1-15, 2020	72	2020
How does promotion mix affect brand equity? Insights from a mixed-methods study of low involvement products WM Lim, F Guzmán Journal of Business Research 141, 175-190, 2022	69	2022
Relationalism in marketing channels and marketing strategy AK Paswan, C Blankson, F Guzman European journal of marketing 45 (3), 311-333, 2011	69	2011
Evolving brand boundaries and expectations: looking back on brand equity, brand loyalty, and brand image research to move forward DL Parris, F Guzman Journal of Product & Brand Management 32 (2), 191-234, 2023	62	2023

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