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Renana Peres
Renana Peres
Professor of Marketing, The Hebrew University
Bestätigte E-Mail-Adresse bei huji.ac.il
Titel
Zitiert von
Zitiert von
Jahr
Innovation diffusion and new product growth models: A critical review and research directions
R Peres, E Muller, V Mahajan
International journal of research in marketing 27 (2), 91-106, 2010
13712010
On brands and word of mouth
MJ Lovett, R Peres, R Shachar
Journal of marketing research 50 (4), 427-444, 2013
7012013
Decomposing the value of word-of-mouth seeding programs: Acceleration versus expansion
B Libai, E Muller, R Peres
Journal of marketing research 50 (2), 161-176, 2013
3682013
The effect of social networks structure on innovation performance: A review and directions for research
E Muller, R Peres
International Journal of Research in Marketing 36 (1), 3-19, 2019
3532019
The diffusion of services
B Libai, E Muller, R Peres
Journal of marketing research 46 (2), 163-175, 2009
2182009
On ChatGPT and beyond: How generative artificial intelligence may affect research, teaching, and practice
R Peres, M Schreier, D Schweidel, A Sorescu
International Journal of Research in Marketing 40 (2), 269-275, 2023
1932023
The role of within-brand and cross-brand communications in competitive growth
B Libai, E Muller, R Peres
Journal of Marketing 73 (3), 19-34, 2009
1362009
The role of seeding in multi-market entry
B Libai, E Muller, R Peres
International Journal of Research in Marketing 22 (4), 375-393, 2005
1112005
Blockchain meets marketing: Opportunities, threats, and avenues for future research
R Peres, M Schreier, DA Schweidel, A Sorescu
International Journal of Research in Marketing 40 (1), 1-11, 2023
1002023
Does new product growth accelerate across technology generations?
S Stremersch, E Muller, R Peres
Marketing Letters 21, 103-120, 2010
882010
The impact of network characteristics on the diffusion of innovations
R Peres
Physica A: Statistical Mechanics and Its Applications 402, 330-343, 2014
782014
A data set of brands and their characteristics
M Lovett, R Peres, R Shachar
Marketing Science 33 (4), 609-617, 2014
732014
Visual elicitation of brand perception
D Dzyabura, R Peres
Journal of Marketing 85 (4), 44-66, 2021
702021
Talk bursts: The role of spikes in prerelease word-of-mouth dynamics
S Gelper, R Peres, J Eliashberg
Journal of Marketing Research 55 (6), 801-817, 2018
672018
Innovation diffusion and new product growth
E Muller, R Peres, V Mahajan
Marketing Science Institute, 2009
512009
Calculating, creating, and claiming value in business markets: Status and research agenda
GL Lilien, R Grewal, D Bowman, M Ding, A Griffin, V Kumar, ...
Marketing Letters 21, 287-299, 2010
492010
When to take or forgo new product exclusivity: Balancing protection from competition against word-of-mouth spillover
R Peres, C Van den Bulte
Journal of Marketing 78 (2), 83-100, 2014
422014
Can your advertising really buy earned impressions? The effect of brand advertising on word of mouth
MJ Lovett, R Peres, L Xu
Quantitative Marketing and Economics 17, 215-255, 2019
362019
Sources of social value in word-of-mouth programs
B Libai, E Muller, R Peres
Marketing Science Institute Working Paper, 10-103, 2010
302010
The social value of word-of-mouth programs: acceleration versus acquisition
B Libai, E Muller, R Peres
Marketing Science 11, 2009
292009
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