Beth Fossen
Beth Fossen
Assistant Professor of Marketing and Eli Lilly and Company Faculty Fellow, Indiana University
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Digital marketing communication in global marketplaces: A review of extant research, future directions, and potential approaches
V Shankar, D Grewal, S Sunder, B Fossen, K Peters, A Agarwal
International Journal of research in Marketing 39 (2), 541-565, 2022
Television advertising and online word-of-mouth: An empirical investigation of social TV activity
BL Fossen, DA Schweidel
Marketing Science 36 (1), 105-123, 2017
Social TV, advertising, and sales: Are social shows good for advertisers?
BL Fossen, DA Schweidel
Marketing science 38 (2), 274-295, 2019
Measuring the impact of product placement with brand-related social media conversations and website traffic
BL Fossen, DA Schweidel
Marketing Science 38 (3), 481-499, 2019
Impact of political television advertisements on viewers’ response to subsequent advertisements
BL Fossen, G Mallapragada, A De
Marketing Science 40 (2), 305-324, 2021
Social TV: How social media activity interacts with TV advertising
BL Fossen, DA Schweidel
NIM Marketing Intelligence Review 9 (2), 30-35, 2017
Sociodemographic versus geographic proximity in the diffusion of online conversations
BL Fossen, M Andrews, DA Schweidel
Journal of the Association for Consumer Research 2 (2), 246-266, 2017
Online program engagement and audience size during television ads
BL Fossen, A Bleier
Journal of the Academy of Marketing Science 49, 743-761, 2021
The role of slant and message consistency in political advertising effectiveness: evidence from the 2016 presidential election
BL Fossen, D Kim, DA Schweidel, R Thomadsen
Quantitative Marketing and Economics 20 (1), 1-37, 2022
Examining brand strength of political candidates: a performance premium approach
BL Fossen, DA Schweidel, M Lewis
Customer Needs and Solutions 6, 63-75, 2019
The Role of Online Word-of-Mouth in Brand Strategy
BL Fossen
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