Florian Dost
Florian Dost
Senior Lecturer (Associate Professor) for Marketing Analytics, the University of Manchester
Bestätigte E-Mail-Adresse bei manchester.ac.uk
Zitiert von
Zitiert von
Measuring willingness to pay as a range, revisited: When should we care?
F Dost, R Wilken
International Journal of Research in Marketing 29 (2), 148-166, 2012
The double benefits of consumer certainty: combining risk and range effects
E Maier, R Wilken, F Dost
Marketing Letters 26 (4), 473-488, 2015
Seeding as part of the marketing mix: word-of-mouth program interactions for fast-moving consumer goods
F Dost, U Phieler, M Haenlein, B Libai
Journal of Marketing 83 (2), 62-81, 2019
A meta-analysis of price change fairness perceptions
F Tarrahi, M Eisend, F Dost
International Journal of Research in Marketing 33 (1), 199-203, 2016
On the edge of buying: A targeting approach for indecisive buyers based on willingness-to-pay ranges
F Dost, R Wilken, M Eisenbeiss, B Skiera
Journal of Retailing 90 (3), 393-407, 2014
Which types of multi-stage marketing increase direct customers' willingness-to-pay? Evidence from a scenario-based experiment in a B2B setting
I Geiger, F Dost, A Schönhoff, M Kleinaltenkamp
Industrial Marketing Management 47, 175-189, 2015
The positive effect of contextual image backgrounds on fluency and liking
E Maier, F Dost
Journal of Retailing and Consumer Services 40, 109-116, 2018
Commodity Marketing: Grundlagen-Besonderheiten-Erfahrungen
M Enke, A Geigenmüller, A Leischnig
Springer-Verlag, 2014
A non-linear causal network of marketing channel system structure
F Dost
Journal of Retailing and Consumer Services 23, 49-57, 2015
E‐Commerce effects on energy consumption: A multi‐year ecosystem‐level assessment
F Dost, E Maier
Journal of Industrial Ecology 22 (4), 799-812, 2018
Value-based pricing in competitive situations with the help of multi-product price response maps
F Dost, I Geiger
Journal of Business Research 76, 219-236, 2017
An empirical investigation of determinants of effectual and causal decision logics in online and high-tech start-up firms
T Frese, I Geiger, F Dost
Small Business Economics, 1-24, 2019
Fluent contextual image backgrounds enhance mental imagery and evaluations of experience products
E Maier, F Dost
Journal of Retailing and Consumer Services 45, 207-220, 2018
Proximity begins with a smile, but which one? Associating non-duchenne smiles with higher psychological distance
Y Bogodistov, F Dost
Frontiers in psychology 8, 1374, 2017
Positive word-of-mouth is more effective than negative-because it sticks
M Oetting, M Niesytto, J Sievert, F Dost
Trnd research–word—of-mouth monitor, 1-15, 2010
Exploring the selective use of ad blockers and testing banner appeals to reduce ad blocking
J Söllner, F Dost
Journal of Advertising 48 (3), 302-312, 2019
Marketing innovations to old-age consumers: A dynamic Bass model for different life stages
M Pannhorst, F Dost
Technological Forecasting and Social Change 140, 315-327, 2019
Revisiting firm-created word of mouth: High-value versus low-value seed selection
F Dost, J Sievert, D Kassim
International Journal of Research in Marketing 33 (1), 236-239, 2016
Willingness to pay as a range: Theoretical foundations, measurement, and implications for marketing mix decisions
F Dost
ESCP Europe Wirtschaftshochschule Berlin, 2012
Introducing the WOM transmitter in generational word of mouth: Why consumers refuse to transmit positive or negative word of mouth
F Dost, J Sievert, M Oetting
Advances in Consumer Research 38, 410-416, 2012
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