| Seeding strategies for viral marketing: an empirical comparison O Hinz, B Skiera, C Barrot, JU Becker Journal of Marketing 75 (6), 55-71, 2011 | 707 | 2011 |
| The impact of technological and organizational implementation of CRM on customer acquisition, maintenance, and retention JU Becker, G Greve, S Albers International Journal of Research in Marketing 26 (3), 207-215, 2009 | 387 | 2009 |
| Dynamics of illegal participation in peer-to-peer networks—Why do people illegally share media files? JU Becker, M Clement Journal of Media Economics 19 (1), 7-32, 2006 | 77 | 2006 |
| The effect of social media interactions on customer relationship management O Maecker, C Barrot, JU Becker Business Research 9 (1), 133-155, 2016 | 62 | 2016 |
| The impact of pre-and post-launch publicity and advertising on new product sales AB Burmester, JU Becker, HJ van Heerde, M Clement International Journal of Research in Marketing 32 (4), 408-417, 2015 | 54 | 2015 |
| The brand personality of nonprofit organizations and the influence of monetary incentives E Shehu, JU Becker, AC Langmaack, M Clement Journal of Business Ethics 138 (3), 589-600, 2016 | 34 | 2016 |
| Left Behind Expectations - How to Prevent CRM Implementations from Failing JU Becker, G Greve, S Albers GfK-Marketing Intelligence Review 2 (2), 2010 | 34 | 2010 |
| Messung von Zahlungsbereitschaften und ihr Einsatz fur die Preisbündelung. Eine anwendungsorientierte Darstellung am Beispiel digitaler TV-Programme. S Albers, JU Becker, M Clement, D Papies, H Schneider Marketing ZFP - Journal of Research and Management 29 (1), 7, 2007 | 34* | 2007 |
| The impact of network size and financial incentives on adoption and participation in new online communities JU Becker, M Clement, U Schaedel Journal of Media Economics 23 (3), 165-179, 2010 | 32 | 2010 |
| Impact of service pricing on referral behaviour C Barrot, JU Becker, J Meyners European Journal of Marketing 47 (7), 3-3, 2013 | 31 | 2013 |
| File Sharing in Peer-to-Peer-Netzwerken JU Becker Wiesbaden: DUV, 2004 | 29 | 2004 |
| Das ökonomische Kalkül eines Anbieters von Mediendateien bei Filesharing-Diensten JU Becker, M Clement Wirtschaftsinformatik 45 (3), 261-271, 2003 | 28* | 2003 |
| The economic rationale of offering media files in peer-to-peer networks JU Becker, M Clement 37th Annual Hawaii International Conference on System Sciences, 2004 …, 2004 | 26 | 2004 |
| The role of mere closeness: How geographic proximity affects social influence J Meyners, C Barrot, JU Becker, J Goldenberg Journal of Marketing 81 (5), 49-66, 2017 | 22 | 2017 |
| Referral programs, customer value, and the relevance of dyadic characteristics G Armelini, C Barrot, JU Becker International Journal of Research in Marketing 32 (4), 449-452, 2015 | 22 | 2015 |
| Piraterie in Peer-to-Peer-Netzwerken JU Becker, M Clement, O Schusser Ökonomie der Musikindustrie, 211-224, 2008 | 22* | 2008 |
| Perceived ethical leadership affects customer purchasing intentions beyond ethical marketing in advertising due to moral identity self-congruence concerns N Van Quaquebeke, JU Becker, N Goretzki, C Barrot Journal of business ethics 156 (2), 357-376, 2019 | 20 | 2019 |
| Individualmarketing im Mobile Commerce S Albers, J Becker Strategien im Mobile Commerce: Grundlagen—Management—Geschäftsmodelle …, 2001 | 19* | 2001 |
| Digitales Fernsehen—Strategische Umbrüche bei steigendem Interaktivitätsgrad M Clement, JU Becker Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung 51 (12 …, 1999 | 19 | 1999 |
| The limits of analyzing service quality data in public transport JU Becker, S Albers Transportation 43 (5), 823-842, 2016 | 17 | 2016 |
Christian BarrotKühne Logistics UniversityBestätigte E-Mail-Adresse bei the-klu.org
