Nathan M. Fong
Nathan M. Fong
Associate Professor of Marketing, Rutgers School of Business - Camden
Verified email at rutgers.edu - Homepage
Title
Cited by
Cited by
Year
Many analysts, one data set: Making transparent how variations in analytic choices affect results
R Silberzahn, EL Uhlmann, DP Martin, P Anselmi, F Aust, E Awtrey, ...
Advances in Methods and Practices in Psychological Science 1 (3), 337-356, 2018
3692018
Geo-conquesting: Competitive locational targeting of mobile promotions
NM Fong, Z Fang, X Luo
Journal of Marketing Research 52 (5), 726-735, 2015
2812015
Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products
PC Verhoef, AT Stephen, PK Kannan, X Luo, V Abhishek, M Andrews, ...
Journal of Interactive Marketing 40, 1-8, 2017
1472017
How sales taxes affect customer and firm behavior: the role of search on the Internet
ET Anderson, NM Fong, DI Simester, CE Tucker
Journal of Marketing Research 47 (2), 229-239, 2010
1242010
Competitive price targeting with smartphone coupons
JP Dubé, Z Fang, N Fong, X Luo
Marketing Science 36 (6), 944-975, 2017
1072017
How targeting affects customer search: A field experiment
NM Fong
Management Science 63 (7), 2353-2364, 2017
43*2017
Targeted Promotions on an E-Book Platform: Crowding Out, Heterogeneity, and Opportunity Costs
N Fong, Y Zhang, X Luo, X Wang
Journal of Marketing Research, 0022243718817513, 2019
28*2019
The robustness of anchoring effects on preferential judgments.
S Yoon, NM Fong, A Dimoka
Judgment & Decision Making 14 (4), 2019
17*2019
Private Label vs. National Brand Price Sensitivity: Evaluating Non-experimental Identification Strategies
NM Fong, DI Simester, ET Anderson
working paper, 2010
162010
Uninformative Anchors Have Persistent Effects on Valuation Judgments
S Yoon, N Fong
Journal of Consumer Psychology, 2019
62019
Many analysts, one data set: making transparent how variations in analytic choices affect results. Advances in Methods and Practices in Psychological Science. 2018; 1: 337–356
R Silberzahn, EL Uhlmann, DP Martin, P Anselmi, F Aust, E Awtrey, ...
32018
Numeric Competencies and Anchoring Biases.
S Yoon, NM Fong
CogSci, 2016
22016
Sales Force Acceptance of Disruptive Technologies
M Obal, N Fong
Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing …, 2016
2016
Sunk Search Costs and the Perceived Value of Information
N Fong, SS Yoon
ACR North American Advances, 2014
2014
Anchoring Effects in Product Valuation: Inferences and Self-Generated Anchors
SS Yoon, N Fong, A Dimoka
ACR North American Advances, 2014
2014
sales tax and electronic commerce
NM Fong
The New Palgrave Dictionary of Economics 6, 2012
2012
Should Einstein Manage Your Money? Lay Theories and Normative Force of the Relation Between Cognitive Ability and Preferences
S Frederick, N Fong, E Tsytsylin
ACR North American Advances, 2010
2010
The Role of Local Environments in Customer Acquisition Online (08-117)
J Choi, DR Bell, LM Lodish, ET Anderson, NM Fong, DI Simester, ...
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