Eric Bradlow
Eric Bradlow
The Wharton School of the University of Pennsylvania
Verified email at
Cited by
Cited by
Does in-store marketing work? Effects of the number and position of shelf facings on brand attention and evaluation at the point of purchase
P Chandon, JW Hutchinson, ET Bradlow, SH Young
Journal of marketing 73 (6), 1-17, 2009
The variety of an assortment
SJ Hoch, ET Bradlow, B Wansink
Marketing Science 18 (4), 527-546, 1999
Promises and lies: Restoring violated trust
ME Schweitzer, JC Hershey, ET Bradlow
Organizational behavior and human decision processes 101 (1), 1-19, 2006
A Bayesian random effects model for testlets
ET Bradlow, H Wainer, X Wang
Psychometrika 64, 153-168, 1999
Relationship between Medicare’s hospital compare performance measures and mortality rates
RM Werner, ET Bradlow
Jama 296 (22), 2694-2702, 2006
An exploratory look at supermarket shopping paths
JS Larson, ET Bradlow, PS Fader
International Journal of research in Marketing 22 (4), 395-414, 2005
Testlet response theory and its applications
H Wainer, ET Bradlow, X Wang
Cambridge University Press, 2007
Automated marketing research using online customer reviews
TY Lee, ET Bradlow
Journal of Marketing Research 48 (5), 881-894, 2011
The role of big data and predictive analytics in retailing
ET Bradlow, M Gangwar, P Kopalle, S Voleti
Journal of retailing 93 (1), 79-95, 2017
Testing behavioral hypotheses using an integrated model of grocery store shopping path and purchase behavior
SK Hui, ET Bradlow, PS Fader
Journal of consumer research 36 (3), 478-493, 2009
Customer acquisition via display advertising using multi-armed bandit experiments
EM Schwartz, ET Bradlow, PS Fader
Marketing Science 36 (4), 500-522, 2017
Path data in marketing: An integrative framework and prospectus for model building
SK Hui, PS Fader, ET Bradlow
Marketing Science 28 (2), 320-335, 2009
A general Bayesian model for testlets: Theory and applications
X Wang, ET Bradlow, H Wainer
Applied Psychological Measurement 26 (1), 109-128, 2002
Testlet response theory: An analog for the 3PL model useful in testlet-based adaptive testing
H Wainer, ET Bradlow, Z Du
Computerized adaptive testing: Theory and practice, 245-269, 2000
Structural estimation of the effect of out-of-stocks
A Musalem, M Olivares, ET Bradlow, C Terwiesch, D Corsten
Management Science 56 (7), 1180-1197, 2010
Measuring the value of point-of-purchase marketing with commercial eye-tracking data
P Chandon, J Hutchinson, E Bradlow, SH Young
INSEAD Business School Research Paper, 2006
Agents to the Rescue?
PM West, D Ariely, S Bellman, E Bradlow, J Huber, E Johnson, B Kahn, ...
Marketing letters 10, 285-300, 1999
A bayesian approach for predicting the popularity of tweets
T Zaman, EB Fox, ET Bradlow
Beyond conjoint analysis: Advances in preference measurement
O Netzer, O Toubia, ET Bradlow, E Dahan, T Evgeniou, FM Feinberg, ...
Marketing Letters 19, 337-354, 2008
The little engines that could: Modeling the performance of World Wide Web search engines
ET Bradlow, DC Schmittlein
Marketing Science 19 (1), 43-62, 2000
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