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Elisa Konya-Baumbach
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Get the show on the road: Go-to-market strategies for e-innovations of start-ups
S Kuester, E Konya-Baumbach, MC Schuhmacher
Journal of Business Research 83, 65-81, 2018
1542018
Applying configurational theory to build a typology of ethnocentric consumers
S Feurer, E Baumbach, A Woodside
International Marketing Review 33, 351-375, 2016
932016
Making a first impression as a start-up: Strategies to overcome low initial trust perceptions in digital innovation adoption
E Konya-Baumbach, MC Schuhmacher, S Kuester, V Kuharev
International Journal of Research in Marketing 36 (3), 386-400, 2019
662019
Someone out there? A study on the social presence of anthropomorphized chatbots
E Konya-Baumbach, M Biller, S von Janda
Computers in Human Behavior 139, 107513, 2023
532023
The zero-price effect in a multicomponent product context
E Baumbach
International Journal of Research in Marketing 33 (3), 689-694, 2016
172016
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