Bjoern S Ivens
Bjoern S Ivens
Full Professor of Marketing, Otto-Friedrich-University Bamberg
Bestätigte E-Mail-Adresse bei uni-bamberg.de
TitelZitiert vonJahr
Are key account relationships different? Empirical results on supplier strategies and customer reactions
BS Ivens, C Pardo
Industrial Marketing Management 36 (4), 470-482, 2007
1732007
Verkauf und Kundenmanagement
H Diller, A Haas, B Ivens
Eine prozessorientierte Konzeption, Stuttgart, 2005
1472005
How relevant are different forms of relational behavior? An empirical test based on Macneil's exchange framework
B Sven Ivens
Journal of Business & Industrial Marketing 19 (5), 300-309, 2004
1252004
Relational exchange norms in marketing: a critical review of Macneil’s contribution
BS Ivens, KJ Blois
Marketing theory 4 (3), 239-263, 2004
1202004
Who will buy smart glasses? Empirical results of two pre-market-entry studies on the role of personality in individual awareness and intended adoption of Google Glass wearables
PA Rauschnabel, A Brem, BS Ivens
Computers in Human Behavior 49, 635-647, 2015
1182015
Flexibility in industrial service relationships: The construct, antecedents, and performance outcomes
BS Ivens
Industrial Marketing Management 34 (6), 566-576, 2005
1142005
Do frugal and reverse innovation foster sustainability? Introduction of a conceptual framework
A Brem, BS Ivens
Journal of Technology Management for Growing Economies 4, 2013
842013
Relationship keyness: The underlying concept for different forms of key relationship management
BS Ivens, C Pardo, R Salle, B Cova
Industrial Marketing Management 38 (5), 513-519, 2009
762009
Key-account-management in business markets: an empirical test of common assumptions
B Sven Ivens, C Pardo
Journal of Business & Industrial Marketing 23 (5), 301-310, 2008
752008
Brand management in higher education: the university brand personality scale
PA Rauschnabel, N Krey, BJ Babin, BS Ivens
Journal of Business Research 69 (8), 3077-3086, 2016
742016
Measuring relational norms: some methodological issues
J Zolkiewski, P Turnbull, KJ Blois, BS Ivens
European Journal of Marketing, 2006
742006
Norm-based relational behaviours: is there an underlying dimensional structure?
B Sven Ivens
Journal of Business & Industrial Marketing 21 (2), 94-105, 2006
702006
Governance mechanisms in domestic and international buyer–supplier relationships: An empirical study
M Burkert, BS Ivens, J Shan
Industrial Marketing Management 41 (3), 544-556, 2012
622012
Governance mechanisms in domestic and international buyer–supplier relationships: An empirical study
M Burkert, BS Ivens, J Shan
Industrial Marketing Management 41 (3), 544-556, 2012
622012
Method issues in the measurement of relational norms
KJ Blois, BS Ivens
Journal of Business Research 60 (5), 556-565, 2007
552007
Customer brand personality perception: A taxonomic analysis
B Ivens, KS Valta
Journal of Marketing Management 28 (9-10), 1062-1093, 2012
542012
Organizing and integrating marketing and purchasing in business markets: An introduction to the special issue, issues and implications
BS Ivens, C Pardo, A Tunisini
Industrial Marketing Management 38 (8), 851-856, 2009
442009
Collaborative brand attacks in social media: exploring the antecedents, characteristics, and consequences of a new form of brand crises
PA Rauschnabel, N Kammerlander, BS Ivens
Journal of Marketing Theory and Practice 24 (4), 381-410, 2016
422016
Social media marketing: How design features influence interactions with brand postings on Facebook
PA Rauschnabel, S Praxmarer, BS Ivens
Advances in Advertising Research (Vol. III), 153-161, 2012
412012
Les facteurs de réussite du marketing relationnel
B Ivens, U Mayrhofer
Décisions Marketing, 39-47, 2003
412003
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