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Savannah Wei Shi
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Year
Information acquisition during online decision making: A model-based exploration using eye-tracking data
SW Shi, M Wedel, FGM Pieters
Management Science 59 (5), 1009-1026, 2013
2012013
Video content marketing: The making of clips
X Liu, SW Shi, T Teixeira, M Wedel
Journal of Marketing 82 (4), 86-101, 2018
752018
From minnows to whales: An empirical study of purchase behavior in freemium social games
SW Shi, M Xia, Y Huang
International Journal of Electronic Commerce 20 (2), 177-207, 2015
742015
Usage experience with decision aids and evolution of online purchase behavior
SW Shi, J Zhang
Marketing Science 33 (6), 871-882, 2014
652014
Crowdfunding: Designing an effective reward structure
S Wei Shi
International Journal of Market Research 60 (3), 288-303, 2018
242018
The path to click: Are you on it?
SW Shi, M Trusov
Marketing Science 40 (2), 344-365, 2021
15*2021
Touchable apps: exploring the usage of touch features and their impact on engagement
SW Shi, K Kalyanam
Journal of Interactive Marketing 44 (1), 43-59, 2018
142018
Would you snap up the deal?: a study of consumer behaviour under flash sales
SW Shi, M Chen
International Journal of Market Research 57 (6), 931-957, 2015
112015
The effects of bid pulsing on keyword performance in search engines
SW Shi, X Dong
International Journal of Electronic Commerce 19 (2), 3-38, 2015
62015
The impact of world oil price shocks on the Canada/US real exchange rate
J Zhao, SW Shi
The International Trade Journal 32 (4), 343-362, 2018
32018
Exploratory factor analysis
M Wedel, W Shi
Wiley International Encyclopedia of Marketing, 2010
32010
Assortment levels, pupillary response, and product preference
SW Shi
Journal of Marketing Management, 1-20, 2022
2022
Strategic Product Displays Across Different Assortment Levels
SW Shi, H Che, L Jin
Customer Needs and Solutions 8 (3), 84-101, 2021
2021
Automated and Scalable: Account-Based B2B Marketing for Startup Companies
DG Day, SW SHI
Journal of Business Theory and Practice 8 (2), 2020
2020
Cluster Analysis
M Wedel, SW Shi
Wiley International Encyclopedia of Marketing, 2010
2010
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Articles 1–15