| Brand love: Corroborating evidence across four continents L Sajtos, JT Cao, JA Espinosa, I Phau, P Rossi, B Sung, B Voyer Journal of Business Research 126, 591-604, 2021 | 36 | 2021 |
| Complainers' resource investment and mobilization in digital environments using Conservation of Resources theory YS Beh, L Sajtos, JT Cao Journal of Service Management 31 (3), 509-534, 2020 | 17 | 2020 |
| Hedonic and utilitarian value: the role of shared responsibility in higher education services JT Cao, J Foster, G Yaoyuneyong, N Krey Journal of Marketing for Higher Education 29 (1), 134-152, 2019 | 17 | 2019 |
| Rapid transitioning to remote learning: Shared responsibility and coping strategies JT Cao, B Burgess, JK Foster, G Yaoyuneyong, LK Wallace Journal of Marketing Education 44 (2), 235-249, 2022 | 10 | 2022 |
| A Tale of Two Cultural Values in Airbnb: Long-Term Orientation and Indulgence LK Wallace, JT Cao, W Wang Tourism Planning & Development, 1-27, 2022 | 4 | 2022 |
| Does co-creation always produce values: An experimental study W Zhuang, B Babin, J Tran Journal of Selling 14 (2), 30-42, 2014 | 4 | 2014 |
| Developing a feature-centric and affordance-based conceptualization of social media interactions L Sajtos, JT Cao, W Zhang, G Peko, D Sundaram Asia Pacific Journal of Marketing and Logistics 35 (5), 1224-1244, 2023 | 3 | 2023 |
| Consumers’ Role in Value Co-creation Through Participation and Knowledge: A Healthcare Perspective JM Tran Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era …, 2016 | 2 | 2016 |
| Satisfaction in clinics and hospitals: Does context matter? K James, KM Camp, J Parker, JH Hong, JT Cao Journal of Marketing Theory and Practice 30 (3), 312-324, 2022 | 1 | 2022 |
| The Impact of Brand Love, Brand Attachment, and Electronic Shopping Experience Satisfaction (eSES) on Consumer Willingness to Write Reviews M Le, JT Cao, G Yaoyuneyong | 1 | 2019 |
| A Meta-Analytical Review of PAD Within Retail Environments: An Abstract N Krey, JA Espinosa, JT Cao Marketing Transformation: Marketing Practice in an Ever Changing World …, 2018 | 1 | 2018 |
| Antecedents and consequences of the disability stigma for frontline employees: A qualitative study LM McFarland, JM Tran Journal of Global Scholars of Marketing Science, 1-19, 2023 | | 2023 |
| Sophisticated vs. Rugged: Examining Gendered Brand Communication Styles and Social Media Engagement JT Cao, J Foster, GS Yaoyuneyong, LK Wallace Journal of Applied Marketing Theory 10 (1), 2023 | | 2023 |
| Labeled in Your Youth: The Effects of a Youth Disability Diagnosis in the Workplace LM McFarland, JT Cao, E Sayre | | 2023 |
| Yours, Mine, or Ours? Exploring the Role of Cultural Values in Sharing Economy Services LK Wallace, JT Cao | | 2020 |
| The Role of Brand Personality in Setting Expectations for Engagement on Social Media JT Cao, J Foster, G Yaoyuneyong | | 2019 |
| Experiential or Instrumental? The Role of Shared Responsibility in Academic Success JT Cao, J Foster, G Yaoyuneyong, A Townsend | | 2018 |
| Examining Value Co-Destruction: Toward a Typology of Resource Disintegration: An Abstract JT Cao, BL Alford, N Krey Marketing Transformation: Marketing Practice in an Ever Changing World …, 2018 | | 2018 |
| The Customer Is Always Right: Determinants and Outcomes of Consumer Value Co-Destruction: An Abstract JT Cao, BL Alford Back to the Future: Using Marketing Basics to Provide Customer Value …, 2018 | | 2018 |
| A Holistic Approach to Educational Servicescape: An Abstract N Krey, JT Cao, JA Espinosa Back to the Future: Using Marketing Basics to Provide Customer Value …, 2018 | | 2018 |
Gallayanee YaoyuneyongProfessor of Merchandising, The University of Southern MississippiBestätigte E-Mail-Adresse bei usm.edu
