Martin Wetzels
Martin Wetzels
Professor in Marketing and Supply Chain Research, Maastricht University
Verified email at
Cited by
Cited by
Using PLS path modeling for assessing hierarchical construct models: Guidelines and empirical illustration
M Wetzels, G Odekerken-Schröder, C Van Oppen
MIS quarterly, 177-195, 2009
A meta-analysis of the technology acceptance model: Investigating subjective norm and moderation effects
J Schepers, M Wetzels
Information & management 44 (1), 90-103, 2007
Linking perceived service quality and service loyalty: a multi‐dimensional perspective
J Bloemer, KO De Ruyter, M Wetzels
European journal of marketing, 1999
Response rate and response quality of internet-based surveys: An experimental study
E Deutskens, K De Ruyter, M Wetzels, P Oosterveld
Marketing letters 15 (1), 21-36, 2004
Hierarchical latent variable models in PLS-SEM: guidelines for using reflective-formative type models
JM Becker, K Klein, M Wetzels
Long Range Planning 45 (5-6), 359-394, 2012
On the relationship between perceived service quality, service loyalty and switching costs
K De Ruyter, M Wetzels, J Bloemer
International journal of service industry management, 1998
An assessment of value creation in mobile service delivery and the moderating role of time consciousness
M Kleijnen, K De Ruyter, M Wetzels
Journal of retailing 83 (1), 33-46, 2007
Customer adoption of e‐service: an experimental study
K De Ruyter, M Wetzels, M Kleijnen
International journal of service industry management, 2001
Marketing service relationships: the role of commitment
M Wetzels, K De Ruyter, M Van Birgelen
Journal of business & industrial marketing, 1998
Consumer acceptance of wireless finance
M Kleijnen, M Wetzels, K De Ruyter
Journal of financial services marketing 8 (3), 206-217, 2004
The extended transportation-imagery model: A meta-analysis of the antecedents and consequences of consumers' narrative transportation
T Van Laer, K De Ruyter, LM Visconti, M Wetzels
Journal of Consumer research 40 (5), 797-817, 2014
More than words: The influence of affective content and linguistic style matches in online reviews on conversion rates
S Ludwig, K De Ruyter, M Friedman, EC Brüggen, M Wetzels, G Pfann
Journal of Marketing 77 (1), 87-103, 2013
The dynamics of the service delivery process: a value-based approach
K De Ruyter, M Wetzels, J Lemmink, J Mattson
International journal of research in marketing 14 (3), 231-243, 1997
An exploration of consumer resistance to innovation and its antecedents
M Kleijnen, N Lee, M Wetzels
Journal of economic psychology 30 (3), 344-357, 2009
Customer equity considerations in service recovery: a cross‐industry perspective
K De Ruyter, M Wetzels
International Journal of Service Industry Management, 2000
E-tailers versus retailers: Which factors determine consumer preferences
C Keen, M Wetzels, K De Ruyter, R Feinberg
Journal of Business Research 57 (7), 685-695, 2004
Role stress in call centers: Its effects on employee performance and satisfaction
KO De Ruyter, M Wetzels, R Feinberg
Journal of interactive marketing 15 (2), 23-35, 2001
Consumer adoption of wireless services: discovering the rules, while playing the game
M Kleijnen, K De Ruyter, M Wetzels
Journal of interactive marketing 18 (2), 51-61, 2004
An assessment of equivalence between online and mail surveys in service research
E Deutskens, K De Ruyter, M Wetzels
Journal of Service Research 8 (4), 346-355, 2006
Organizational antecedents to and consequences of service business orientations in manufacturing companies
M Antioco, RK Moenaert, A Lindgreen, MGM Wetzels
Journal of the Academy of Marketing Science 36 (3), 337-358, 2008
The system can't perform the operation now. Try again later.
Articles 1–20