Marketing management: A south Asian perspective P Kotler Pearson Education India, 2009 | 93066 | 2009 |
Conceptualizing, measuring, and managing customer-based brand equity KL Keller Journal of marketing 57 (1), 1-22, 1993 | 25110 | 1993 |
Strategic brand management: Building, measuring, and managing brand equity KL Keller, MG Parameswaran, I Jacob Pearson Education India, 2011 | 21675 | 2011 |
Dirección de marketing P Kotler Pearson Education, 2001 | 15401* | 2001 |
Marketing for Hospitality and Tourism, 5/e P Kotler Pearson Education India, 2018 | 6727 | 2018 |
Consumer evaluations of brand extensions DA Aaker, KL Keller Journal of marketing 54 (1), 27-41, 1990 | 6095 | 1990 |
Brands and branding: Research findings and future priorities KL Keller, DR Lehmann Marketing science 25 (6), 740-759, 2006 | 3579 | 2006 |
Building customer-based brand equity: A blueprint for creating strong brands KL Keller Marketing Science Institute 2020, 573-77, 2001 | 3334 | 2001 |
Brand synthesis: The multidimensionality of brand knowledge KL Keller Journal of consumer research 29 (4), 595-600, 2003 | 3303 | 2003 |
Manajemen Pemasaran edisi 13 jilid 2 P Kotler, KL Keller Erlangga, 2021 | 3142* | 2021 |
Manajemen pemasaran, edisi 13 P Kotler, KL Keller Jakarta: Erlangga 14, 2009 | 2797 | 2009 |
Marketing para o século XXI: como criar, conquistar e dominar mercados P Kotler Alta Books, 2021 | 2605* | 2021 |
The effects of sequential introduction of brand extensions KL Keller, DA Aaker Journal of marketing research 29 (1), 35-50, 1992 | 2392 | 1992 |
Building strong brands in a modern marketing communications environment KL Keller The Evolution of Integrated Marketing Communications, 73-90, 2013 | 1838 | 2013 |
Understanding retail branding: conceptual insights and research priorities KL Ailawadi, KL Keller Journal of retailing 80 (4), 331-342, 2004 | 1799 | 2004 |
Building brand equity through corporate societal marketing S Hoeffler, KL Keller Journal of Public Policy & Marketing 21 (1), 78-89, 2002 | 1518 | 2002 |
Marketing management P Kottler, KL Keller Jakarta: Erlangga, 2009 | 1447 | 2009 |
Manajemen pemasaran K Philip, KL Keller Jakarta: Erlangga, 2009 | 1292 | 2009 |
Keller. 2009 P Kotler, L Kevin Manajemen pemasaran 13, 2011 | 1150 | 2011 |
Upravljanje marketingom: analiza, planiranje, primjena i kontrola P Kotler, N Renko, J Pavičić Marketing-tehnologija, 2001 | 1134 | 2001 |