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Kevin Lane Keller
Kevin Lane Keller
Tuck School of Business at Dartmouth College
Bestätigte E-Mail-Adresse bei dartmouth.edu - Startseite
Titel
Zitiert von
Zitiert von
Jahr
Conceptualizing, measuring, and managing customer-based brand equity
KL Keller
Journal of marketing 57 (1), 1-22, 1993
290781993
Strategic brand management: Building, measuring, and managing brand equity
KL Keller, MG Parameswaran, I Jacob
Pearson Education India, 2010
254322010
Dirección de marketing
P Kotler
Pearson Education, 2001
16618*2001
Marketing for hospitality and tourism
P Kotler, JT Bowen, JC Makens, S Baloglu
Pearson, 2017
79422017
Marketing management, millenium edition
P Kotler
Prentice-Hall, Inc., 2001
76072001
Consumer evaluations of brand extensions
DA Aaker, KL Keller
Journal of marketing 54 (1), 27-41, 1990
67821990
Marketing management: a South Asian perspectives
P Kotler, KL Keller, A Koshy, M Jha
Pearson, 2013
6447*2013
Manajemen pemasaran, edisi 13
P Kotler, KL Keller
Jakarta: Erlangga 14, 2009
49382009
Brands and branding: Research findings and future priorities
KL Keller, DR Lehmann
Marketing science 25 (6), 740-759, 2006
42382006
Building customer-based brand equity: A blueprint for creating strong brands
KL Keller
Marketing Science Institute 1, 39, 2001
39562001
Brand synthesis: The multidimensionality of brand knowledge
KL Keller
Journal of consumer research 29 (4), 595-600, 2003
38382003
A Framework for Marketing Management
PKKL Keller
3267*
Marketing Management
PKKL Keller
3161*2009
Marketing para o século XXI
P Kotler, KL Keller
Pearson Prentice Hall, 2006
28322006
Manajemen Pemasaran edisi 13 jilid 2
P Kotler, KL Keller
Erlangga, 2021
28122021
The effects of sequential introduction of brand extensions
KL Keller, DA Aaker
Journal of marketing research 29 (1), 35-50, 1992
25501992
Manajemen pemasaran edisi ketiga belas
P Kotler, KL Keller
Jakarta: Erlangga 64, 2009
2428*2009
Building strong brands in a modern marketing communications environment
KL Keller
The evolution of integrated marketing communications, 65-81, 2013
23792013
Keller. 2009
P Kotler, L Kevin
Manajemen pemasaran 13, 2011
21052011
Understanding retail branding: conceptual insights and research priorities
KL Ailawadi, KL Keller
Journal of retailing 80 (4), 331-342, 2004
19572004
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