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Kevin Lane Keller
Kevin Lane Keller
Tuck School of Business at Dartmouth College
Bestätigte E-Mail-Adresse bei dartmouth.edu - Startseite
Titel
Zitiert von
Zitiert von
Jahr
Marketing management: A south Asian perspective
P Kotler
Pearson Education India, 2009
930662009
Conceptualizing, measuring, and managing customer-based brand equity
KL Keller
Journal of marketing 57 (1), 1-22, 1993
251101993
Strategic brand management: Building, measuring, and managing brand equity
KL Keller, MG Parameswaran, I Jacob
Pearson Education India, 2011
216752011
Dirección de marketing
P Kotler
Pearson Education, 2001
15401*2001
Marketing for Hospitality and Tourism, 5/e
P Kotler
Pearson Education India, 2018
67272018
Consumer evaluations of brand extensions
DA Aaker, KL Keller
Journal of marketing 54 (1), 27-41, 1990
60951990
Brands and branding: Research findings and future priorities
KL Keller, DR Lehmann
Marketing science 25 (6), 740-759, 2006
35792006
Building customer-based brand equity: A blueprint for creating strong brands
KL Keller
Marketing Science Institute 2020, 573-77, 2001
33342001
Brand synthesis: The multidimensionality of brand knowledge
KL Keller
Journal of consumer research 29 (4), 595-600, 2003
33032003
Manajemen Pemasaran edisi 13 jilid 2
P Kotler, KL Keller
Erlangga, 2021
3142*2021
Manajemen pemasaran, edisi 13
P Kotler, KL Keller
Jakarta: Erlangga 14, 2009
27972009
Marketing para o século XXI: como criar, conquistar e dominar mercados
P Kotler
Alta Books, 2021
2605*2021
The effects of sequential introduction of brand extensions
KL Keller, DA Aaker
Journal of marketing research 29 (1), 35-50, 1992
23921992
Building strong brands in a modern marketing communications environment
KL Keller
The Evolution of Integrated Marketing Communications, 73-90, 2013
18382013
Understanding retail branding: conceptual insights and research priorities
KL Ailawadi, KL Keller
Journal of retailing 80 (4), 331-342, 2004
17992004
Building brand equity through corporate societal marketing
S Hoeffler, KL Keller
Journal of Public Policy & Marketing 21 (1), 78-89, 2002
15182002
Marketing management
P Kottler, KL Keller
Jakarta: Erlangga, 2009
14472009
Manajemen pemasaran
K Philip, KL Keller
Jakarta: Erlangga, 2009
12922009
Keller. 2009
P Kotler, L Kevin
Manajemen pemasaran 13, 2011
11502011
Upravljanje marketingom: analiza, planiranje, primjena i kontrola
P Kotler, N Renko, J Pavičić
Marketing-tehnologija, 2001
11342001
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