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Kevin Lane Keller
Kevin Lane Keller
Tuck School of Business at Dartmouth College
Verified email at dartmouth.edu - Homepage
Title
Cited by
Cited by
Year
Marketing management: A south Asian perspective
P Kotler
Pearson Education India, 2009
953192009
Conceptualizing, measuring, and managing customer-based brand equity
KL Keller
Journal of marketing 57 (1), 1-22, 1993
257291993
Strategic brand management: Building, measuring, and managing brand equity
KL Keller, MG Parameswaran, I Jacob
Pearson Education India, 2011
222652011
Dirección de marketing
P Kotler
Pearson Education, 2001
15973*2001
Marketing for Hospitality and Tourism, 5/e
P Kotler
Pearson Education India, 2018
68832018
Consumer evaluations of brand extensions
DA Aaker, KL Keller
Journal of marketing 54 (1), 27-41, 1990
61991990
Brands and branding: Research findings and future priorities
KL Keller, DR Lehmann
Marketing science 25 (6), 740-759, 2006
36842006
Building customer-based brand equity: A blueprint for creating strong brands
KL Keller
Marketing Science Institute 2020, 573-77, 2001
34402001
Manajemen Pemasaran edisi 13 jilid 2
P Kotler, KL Keller
Erlangga, 2021
3422*2021
Brand synthesis: The multidimensionality of brand knowledge
KL Keller
Journal of consumer research 29 (4), 595-600, 2003
33842003
Manajemen pemasaran, edisi 13
P Kotler, KL Keller
Jakarta: Erlangga 14, 2009
30572009
Marketing para o século XXI: como criar, conquistar e dominar mercados
P Kotler
Alta Books, 2021
2649*2021
The effects of sequential introduction of brand extensions
KL Keller, DA Aaker
Journal of marketing research 29 (1), 35-50, 1992
24151992
Building strong brands in a modern marketing communications environment
KL Keller
The Evolution of Integrated Marketing Communications, 73-90, 2013
19102013
Understanding retail branding: conceptual insights and research priorities
KL Ailawadi, KL Keller
Journal of retailing 80 (4), 331-342, 2004
18232004
Building brand equity through corporate societal marketing
S Hoeffler, KL Keller
Journal of Public Policy & Marketing 21 (1), 78-89, 2002
15562002
Marketing management
P Kottler, KL Keller
Jakarta: Erlangga, 2009
14932009
Manajemen pemasaran
K Philip, KL Keller
Jakarta: Erlangga, 2009
13882009
Keller. 2009
P Kotler, L Kevin
Manajemen pemasaran 13, 2011
12632011
Marketing Management,(international version)
P Kotler, K Keller
Prentice Hall, Englewood Cliffs, NJ, 2003
1156*2003
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