Marcelo Vinhal Nepomuceno

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Michel LarocheRoyal Bank Distinguished Professor of Marketing, Concordia UniversityVerified email at concordia.ca
Eric StenstromAssociate Professor of Marketing, Miami UniversityVerified email at miamioh.edu
Zachary MendenhallMcGill UniversityVerified email at mail.mcgill.ca
Gad SaadProfessor of Marketing and Evolutionary Behavioral Scientist, Concordia UniversityVerified email at jmsb.concordia.ca
Marie-Odile RichardSUNY PolyVerified email at sunypoly.edu
Claudio TorresProfessor of Social Psychology, University of Brasilia - BrazilVerified email at pq.cnpq.br
Alexander DavidsonAssistant Professor of Marketing, Wayne State UniversityVerified email at wayne.edu
Fabio IglesiasUniversity of BrasiliaVerified email at unb.br
Solange AlfinitoAssociate Professor, Universidade de Brasília - UnBVerified email at unb.br
Juliana Barreiros PortoProfessora de Psicologia, Instituto de Psicologia, PSTO, Universidade de BrasíliaVerified email at unb.br
Matthew PhilpAssistant Professor of Marketing, Ryerson UniversityVerified email at ryerson.ca
Rafael Barreiros PortoDirector of communication at the Brazilian Academy of Management (Anpad), professor of marketingVerified email at unb.br
Danielle MantovaniUniversidade Federal do Paraná - UFPRVerified email at ufpr.br
Sylvie BorauTBS EducationVerified email at tbs-education.fr
Mina RohaniAssistant Professor, Saint Mary's College of CaliforniaVerified email at stmarys-ca.edu
Yany GregoireHEC MontrealVerified email at hec.ca
Luca M. ViscontiUSI - Università della Svizzera italiana & ESCP EuropeVerified email at usi.ch
Tolga CenesizogluAssociate Professor of Finance, HEC MontrealVerified email at hec.ca
Minas KastanakisProfessor of Marketing, ESCP Business SchoolVerified email at escp.eu

Marcelo Vinhal Nepomuceno

Canada Research Chair in Consumer Decision-Making, Associate Professor of Marketing, HEC Montreal

Verified email at hec.ca - Homepage

Consumer Behavior Anti-consumption Evolutionary Psychology Marketing


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
How to reduce perceived risk when buying online: The interactions between intangibility, product knowledge, brand familiarity, privacy and security concerns MV Nepomuceno, M Laroche, MO Richard Journal of Retailing and Consumer Services 21 (4), 619-629, 2014	323	2014
Testosterone and domain-specific risk: Digit ratios (2D: 4D and rel2) as predictors of recreational, financial, and social risk-taking behaviors E Stenstrom, G Saad, MV Nepomuceno, Z Mendenhall Personality and individual differences 51 (4), 412-416, 2011	199	2011
The impact of materialism and anti-consumption lifestyles on personal debt and account balances MV Nepomuceno, M Laroche Journal of Business Research 68 (3), 654-664, 2015	124	2015
How do involvement and product knowledge affect the relationship between intangibility and perceived risk for brands and product categories? M Laroche, M Vinhal Nepomuceno, MO Richard Journal of Consumer Marketing 27 (3), 197-210, 2010	115	2010
Relationship between intangibility and perceived risk: moderating effect of privacy, system security and general security concerns M Vinhal Nepomuceno, M Laroche, MO Richard, A Eggert Journal of Consumer Marketing 29 (3), 176-189, 2012	76	2012
Shame on You: When Materialism Leads to Purchase Intentions Toward Counterfeit Products A Davidson, MV Nepomuceno, M Laroche Journal of Business Ethics 155 (2), 479–494, 2019	74	2019
The Ecological Impact of Anticonsumption Lifestyles and Environmental Concern (vol 37, pg 245, 2018) MI Kropfeld, MV Nepomuceno, DC Dantas JOURNAL OF PUBLIC POLICY & MARKETING 37 (2), 342-342, 2018	66*	2018
Human values and attitudes toward bank services in Brazil M Vinhal Nepomuceno, J Barreiros Porto International Journal of Bank Marketing 28 (3), 168-192, 2010	63	2010
When Materialists Intend to Resist Consumption: The Moderating Role of Self-Control and Long-Term Orientation MV Nepomuceno, M Laroche Journal of Business Ethics 143 (3), 467-483, 2017	59	2017
Congruency of humour and cultural values in print ads: Cross-cultural differences among the US, France and China MVNMOR Michel Laroche International Journal of Advertising 33 (4), 681-705, 2014	42	2014
What's So Funny? The Use of Humor in Magazine Advertising in the United States, China, and France M Laroche, MV Nepomuceno, L Huang, MO Richard Journal of Advertising Research 51 (2), 404-416, 2011	41	2011
Validação da escala de julgamento e significado do produto MV Nepomuceno, CV Torres Estudos de Psicologia (Natal) 10 (3), 421-430, 2005	39	2005
Testosterone & gift-giving: Mating confidence moderates the association between digit ratios (2D:4D and rel2) and erotic gift-giving MV Nepomuceno, G Saad, E Stenstrom, Z Mendenhall, F Iglesias Personality and Individual Differences 91 (March), 27-30, 2016	32	2016
Testosterone at your fingertips: Digit ratios (2D: 4D and rel2) as predictors of courtship-related consumption intended to acquire and retain mates MV Nepomuceno, G Saad, E Stenstrom, Z Mendenhall, F Iglesias Journal of Consumer Psychology 26 (2), 231-244, 2016	28	2016
Advances on the measure of judgment and meaning of the product for Brazil S Alfinito, MV Nepomuceno, CV Torres REMark – Revista Brasileira de Marketing 11 (2), 148-173, 2012	27*	2012
Matching green messages with brand positioning to improve brand evaluation VV da Luz, D Mantovani, MV Nepomuceno Journal of Business Research 119, 25-40, 2020	26	2020
Do I Fear Death? The Effects of Mortality Salience on Anti-Consumption Lifestyles MV Nepomuceno, M Laroche Journal of Consumer Affairs 50 (1), 124-144, 2016	25	2016
When the Frugal Become Wasteful: An Examination into how Impression Management Can Initiate the End-Stages of Consumption for Frugal Consumers M Philp, MV Nepomuceno Psychology & Markerting, 2019	24	2019
The Self-Deceived Consumer: Women’s Emotional and Attitudinal Reactions to the Airbrushed Thin Ideal in the Absence Versus Presence of Disclaimers S Borau, MV Nepomuceno Journal of Business Ethics 154 (2), 325–340, 2019	24	2019
Consumer resistance: From anti-consumption to revenge MV Nepomuceno, M Rohani, Y Grégoire Consumer perception of product risks and benefits, 345-364, 2017	24	2017

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