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Marcelo Vinhal Nepomuceno
Marcelo Vinhal Nepomuceno
Canada Research Chair in Consumer Decision-Making, Associate Professor of Marketing, HEC Montreal
Verified email at hec.ca - Homepage
Title
Cited by
Cited by
Year
How to reduce perceived risk when buying online: The interactions between intangibility, product knowledge, brand familiarity, privacy and security concerns
MV Nepomuceno, M Laroche, MO Richard
Journal of Retailing and Consumer Services 21 (4), 619-629, 2014
3232014
Testosterone and domain-specific risk: Digit ratios (2D: 4D and rel2) as predictors of recreational, financial, and social risk-taking behaviors
E Stenstrom, G Saad, MV Nepomuceno, Z Mendenhall
Personality and individual differences 51 (4), 412-416, 2011
1992011
The impact of materialism and anti-consumption lifestyles on personal debt and account balances
MV Nepomuceno, M Laroche
Journal of Business Research 68 (3), 654-664, 2015
1242015
How do involvement and product knowledge affect the relationship between intangibility and perceived risk for brands and product categories?
M Laroche, M Vinhal Nepomuceno, MO Richard
Journal of Consumer Marketing 27 (3), 197-210, 2010
1152010
Relationship between intangibility and perceived risk: moderating effect of privacy, system security and general security concerns
M Vinhal Nepomuceno, M Laroche, MO Richard, A Eggert
Journal of Consumer Marketing 29 (3), 176-189, 2012
762012
Shame on You: When Materialism Leads to Purchase Intentions Toward Counterfeit Products
A Davidson, MV Nepomuceno, M Laroche
Journal of Business Ethics 155 (2), 479–494, 2019
742019
The Ecological Impact of Anticonsumption Lifestyles and Environmental Concern (vol 37, pg 245, 2018)
MI Kropfeld, MV Nepomuceno, DC Dantas
JOURNAL OF PUBLIC POLICY & MARKETING 37 (2), 342-342, 2018
66*2018
Human values and attitudes toward bank services in Brazil
M Vinhal Nepomuceno, J Barreiros Porto
International Journal of Bank Marketing 28 (3), 168-192, 2010
632010
When Materialists Intend to Resist Consumption: The Moderating Role of Self-Control and Long-Term Orientation
MV Nepomuceno, M Laroche
Journal of Business Ethics 143 (3), 467-483, 2017
592017
Congruency of humour and cultural values in print ads: Cross-cultural differences among the US, France and China
MVNMOR Michel Laroche
International Journal of Advertising 33 (4), 681-705, 2014
422014
What's So Funny? The Use of Humor in Magazine Advertising in the United States, China, and France
M Laroche, MV Nepomuceno, L Huang, MO Richard
Journal of Advertising Research 51 (2), 404-416, 2011
412011
Validação da escala de julgamento e significado do produto
MV Nepomuceno, CV Torres
Estudos de Psicologia (Natal) 10 (3), 421-430, 2005
392005
Testosterone & gift-giving: Mating confidence moderates the association between digit ratios (2D:4D and rel2) and erotic gift-giving
MV Nepomuceno, G Saad, E Stenstrom, Z Mendenhall, F Iglesias
Personality and Individual Differences 91 (March), 27-30, 2016
322016
Testosterone at your fingertips: Digit ratios (2D: 4D and rel2) as predictors of courtship-related consumption intended to acquire and retain mates
MV Nepomuceno, G Saad, E Stenstrom, Z Mendenhall, F Iglesias
Journal of Consumer Psychology 26 (2), 231-244, 2016
282016
Advances on the measure of judgment and meaning of the product for Brazil
S Alfinito, MV Nepomuceno, CV Torres
REMark – Revista Brasileira de Marketing 11 (2), 148-173, 2012
27*2012
Matching green messages with brand positioning to improve brand evaluation
VV da Luz, D Mantovani, MV Nepomuceno
Journal of Business Research 119, 25-40, 2020
262020
Do I Fear Death? The Effects of Mortality Salience on Anti-Consumption Lifestyles
MV Nepomuceno, M Laroche
Journal of Consumer Affairs 50 (1), 124-144, 2016
252016
When the Frugal Become Wasteful: An Examination into how Impression Management Can Initiate the End-Stages of Consumption for Frugal Consumers
M Philp, MV Nepomuceno
Psychology & Markerting, 2019
242019
The Self-Deceived Consumer: Women’s Emotional and Attitudinal Reactions to the Airbrushed Thin Ideal in the Absence Versus Presence of Disclaimers
S Borau, MV Nepomuceno
Journal of Business Ethics 154 (2), 325–340, 2019
242019
Consumer resistance: From anti-consumption to revenge
MV Nepomuceno, M Rohani, Y Grégoire
Consumer perception of product risks and benefits, 345-364, 2017
242017
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