Marco Bertini
Marco Bertini
Professor of Marketing, Esade - Universitat Ramon Llull
Bestätigte E-Mail-Adresse bei esade.edu - Startseite
Titel
Zitiert von
Zitiert von
Jahr
Attention arousal through price partitioning
M Bertini, L Wathieu
Marketing Science 27 (2), 236-246, 2008
185*2008
Price promotion for emotional impact
A Aydinli, M Bertini, A Lambrecht
Journal of Marketing 78 (4), 80-96, 2014
1362014
Price as a stimulus to think: The case for willful overpricing
L Wathieu, M Bertini
Marketing Science 26 (1), 118-129, 2007
1252007
The impact of add-on features on consumer product evaluations
M Bertini, E Ofek, D Ariely
Journal of Consumer Research 36 (1), 17-28, 2009
1152009
Pricing to create shared value
M Bertini, JT Gourville
Harvard Business Review 90 (6), 2012
972012
Money, time, and the stability of consumer preferences
L Lee, MP Lee, M Bertini, G Zauberman, D Ariely
Journal of Marketing Research 52 (2), 184-199, 2015
77*2015
The discriminating consumer: Product proliferation and willingness to pay for quality
M Bertini, L Wathieu, SS Iyengar
Journal of Marketing Research 49 (1), 39-49, 2012
582012
How to stop customers from fixating on price
M Bertini, L Wathieu
Harvard Business Review 88 (5), 2010
522010
Profiting when customers choose value over price
A Hinterhuber, M Bertini
Business strategy review 22 (1), 46-49, 2011
422011
Cashback Is cash forward: Delaying a discount to entice future spending
P Vana, A Lambrecht, M Bertini
Journal of Marketing Research 55 (6), 852-868, 2018
312018
When customers help set prices
M Bertini, O Koenigsberg
MIT Sloan Management Review 55 (4), 57, 2014
262014
Beyond posted prices: The past, present, and future of participative pricing mechanisms
M Spann, R Zeithammer, M Bertini, E Haruvy, SD Jap, O Koenigsberg, ...
Customer Needs and Solutions 5 (1-2), 121-136, 2018
192018
A novel architecture to monetize digital offerings
R Reisman, M Bertini
Journal of Revenue and Pricing Management 17 (6), 453-458, 2018
9*2018
Price wars and the managers who start them
M Bertini
Business Strategy Review 25 (4), 52-55, 2014
92014
Consumer reactance to promotional favors
M Bertini, A Aydinli
Journal of Retailing, 2020
6*2020
What's the deal with LivingSocial?
MI Norton, L Wathieu, BP Sigman, M Bertini
Harvard Business School Marketing Unit Case, 2012
62012
Branding next-generation products
M Bertini, JT Gourville, E Ofek
Available at SSRN 1487495, 2009
62009
The London 2012 Olympic Games
JT Gourville, M Bertini
HBS Case, 2009
42009
Price and quality decisions by self-serving managers
M Bertini, D Halbheer, O Koenigsberg
International Journal of Research in Marketing 37 (2), 236-257, 2020
3*2020
Carbon Footprinting and Pricing Under Climate Concerns
M Bertini, S Buehler, D Halbheer, DR Lehmann
Journal of Marketing, 0022242920932930, 2020
32020
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