Glen L. Urban
Glen L. Urban
Professor MIT Sloan School of Management
Bestätigte E-Mail-Adresse bei
Zitiert von
Zitiert von
Design and Marketing of New Products (Разработка и маркетинг новых продуктов)
GL Urban, JR Hauser
Prentice-Hall, 1993
Competitive groups as cognitive communities: The case of Scottish knitwear manufacturers
JF Porac, H Thomas, C Baden‐Fuller
Journal of Management studies 26 (4), 397-416, 1989
Are the drivers and role of online trust the same for all web sites and consumers? A large-scale exploratory empirical study
Y Bart, V Shankar, F Sultan, GL Urban
Journal of marketing 69 (4), 133-152, 2005
Lead user analyses for the development of new industrial products
GL Urban, E Von Hippel
Management science 34 (5), 569-582, 1988
Placing trust at the center of your Internet strategy
GL Urban, F Sultan, WJ Qualls
Sloan Management Review 42 (1), 39-48, 2000
The impact of online store environment cues on purchase intention: Trust and perceived risk as a mediator
HH Chang, SW Chen
Online information review, 2008
Online trust: a stakeholder perspective, concepts, implications, and future directions
V Shankar, GL Urban, F Sultan
The Journal of strategic information systems 11 (3-4), 325-344, 2002
Market share rewards to pioneering brands: An empirical analysis and strategic implications
GL Urban, T Carter, S Gaskin, Z Mucha
Management Science 32 (6), 645-659, 1986
Pre-test-market evaluation of new packaged goods: A model and measurement methodology
AJ Silk, GL Urban
Journal of marketing Research 15 (2), 171-191, 1978
Premarket forecasting of really-new products
GL Urban, BD Weinberg, JR Hauser
Journal of marketing 60 (1), 47-60, 1996
Online trust: state of the art, new frontiers, and research potential
GL Urban, C Amyx, A Lorenzon
Journal of interactive marketing 23 (2), 179-190, 2009
Modeling multiattribute utility, risk, and belief dynamics for new consumer durable brand choice
JH Roberts, GL Urban
Management Science 34 (2), 167-185, 1988
Order of market entry: Established empirical generalizations, emerging empirical generalizations, and future research
G Kalyanaram, WT Robinson, GL Urban
Marketing science 14 (3_supplement), G212-G221, 1995
Information, marketing, and pricing in the US antiulcer drug market
ER Berndt, L Bui, DR Reiley, GL Urban
The American economic review 85 (2), 100-105, 1995
Website morphing
JR Hauser, GL Urban, G Liberali, M Braun
Marketing Science 28 (2), 202-223, 2009
“Listening in” to find and explore new combinations of customer needs
GL Urban, JR Hauser
Journal of Marketing 68 (2), 72-87, 2004
Dynamic effects of the order of entry on market share, trial penetration, and repeat purchases for frequently purchased consumer goods
G Kalyanaram, GL Urban
Marketing Science 11 (3), 235-250, 1992
A normative methodology for modeling consumer response to innovation
JR Hauser, GL Urban
Operations Research 25 (4), 579-619, 1977
The value priority hypotheses for consumer budget plans
JR Hauser, GL Urban
Journal of consumer research 12 (4), 446-462, 1986
How consumers allocate their time when searching for information
JR Hauser, GL Urban, BD Weinberg
Journal of Marketing Research 30 (4), 452-466, 1993
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