Barak Libai
Barak Libai
Marketing Professor, Interdisciplinary Center, Herzliya , Israel
Bestätigte E-Mail-Adresse bei idc.ac.il - Startseite
Titel
Zitiert von
Zitiert von
Jahr
Talk of the network: A complex systems look at the underlying process of word-of-mouth
J Goldenberg, B Libai, E Muller
Marketing letters 12 (3), 211-223, 2001
22102001
Customer-to-customer interactions: broadening the scope of word of mouth research
B Libai, R Bolton, MS Bügel, K De Ruyter, O Götz, H Risselada, ...
Journal of service research 13 (3), 267-282, 2010
7212010
The firm's management of social interactions
D Godes, D Mayzlin, Y Chen, S Das, C Dellarocas, B Pfeiffer, B Libai, ...
Marketing letters 16 (3-4), 415-428, 2005
7202005
Using complex systems analysis to advance marketing theory development: Modeling heterogeneity effects on new product growth through stochastic cellular automata
J Goldenberg, B Libai, E Muller
Academy of Marketing Science Review 9 (3), 1-18, 2001
4592001
Customer referral management: Optimal reward programs
E Biyalogorsky, E Gerstner, B Libai
Marketing Science 20 (1), 82-95, 2001
3762001
What is the true value of a lost customer?
JE Hogan, KN Lemon, B Libai
Journal of Service Research 5 (3), 196-208, 2003
3632003
Quantifying the ripple: Word-of-mouth and advertising effectiveness
JE Hogan, KN Lemon, B Libai
Journal of Advertising Research 44 (3), 271-280, 2004
3182004
Social effects on customer retention
I Nitzan, B Libai
Journal of Marketing 75 (6), 24-38, 2011
3112011
Riding the saddle: How cross-market communications can create a major slump in sales
J Goldenberg, B Libai, E Muller
Journal of Marketing 66 (2), 1-16, 2002
3032002
The chilling effects of network externalities
J Goldenberg, B Libai, E Muller
International Journal of Research in Marketing 27 (1), 4-15, 2010
296*2010
Decomposing the value of word-of-mouth seeding programs: Acceleration versus expansion
B Libai, E Muller, R Peres
Journal of marketing research 50 (2), 161-176, 2013
264*2013
From density to destiny: Using spatial dimension of sales data for early prediction of new product success
T Garber, J Goldenberg, B Libai, E Muller
Marketing Science 23 (3), 419-428, 2004
2312004
The NPV of bad news
J Goldenberg, B Libai, S Moldovan, E Muller
International Journal of Research in Marketing 24 (3), 186-200, 2007
2252007
The diffusion of services
B Libai, E Muller, R Peres
Journal of marketing research 46 (2), 163-175, 2009
1722009
Marketing percolation
J Goldenberg, B Libai, S Solomon, N Jan, D Stauffer
Physica A: statistical mechanics and its applications 284 (1-4), 335-347, 2000
1702000
Toward an individual customer profitability model: A segment-based approach
B Libai, D Narayandas, C Humby
Journal of service Research 5 (1), 69-76, 2002
1322002
The role of within-brand and cross-brand communications in competitive growth
B Libai, E Muller, R Peres
Journal of Marketing 73 (3), 19-34, 2009
1082009
Setting referral fees in affiliate marketing
B Libai, E Biyalogorsky, E Gerstner
Journal of Service Research 5 (4), 303-315, 2003
1052003
Targeting revenue leaders for a new product
M Haenlein, B Libai
Journal of Marketing 77 (3), 65-80, 2013
952013
The role of seeding in multi-market entry
B Libai, E Muller, R Peres
International Journal of Research in Marketing 22 (4), 375-393, 2005
902005
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