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Mats Urde
Mats Urde
Associate Professor, Lund University School of Economics and Management
Bestätigte E-Mail-Adresse bei fek.lu.se - Startseite
Titel
Zitiert von
Zitiert von
Jahr
Brand orientation: A mindset for building brands into strategic resources
M Urde
Journal of marketing management 15 (1-3), 117-133, 1999
9471999
Core value‐based corporate brand building
M Urde
European Journal of marketing, 2003
9272003
Corporate brands with a heritage
M Urde, SA Greyser, JMT Balmer
Journal of Brand Management 15 (1), 4-19, 2007
6502007
Brand orientation and market orientation—From alternatives to synergy
M Urde, C Baumgarth, B Merrilees
Journal of Business research 66 (1), 13-20, 2013
4672013
Brand orientation–a strategy for survival
M Urde
Journal of consumer marketing, 1994
4641994
The corporate brand identity matrix
M Urde
Journal of Brand Management 20 (9), 742-761, 2013
2542013
Uncovering the corporate brand's core values
M Urde
Management decision 47 (4), 616-638, 2009
2322009
The Crown as a corporate brand: Insights from monarchies
JMT Balmer, SA Greyser, M Urde
Journal of Brand Management 14 (1), 137-161, 2006
1782006
Market and brand-oriented schools of positioning
M Urde, C Koch
Journal of Product & Brand Management, 2014
1152014
Brand orientation: Past, present, and future
C Baumgarth, B Merrilees, M Urde
Journal of Marketing Management 29 (9-10), 973-980, 2013
1042013
Märkesorientering-Utveckling av varumärken som strategiska resurser och skydd mot varumärkesdegeneration
M Urde
Lunds Studies in Economics and Management, 1997
1031997
The corporate brand identity and reputation matrix–The case of the nobel prize
M Urde, SA Greyser
Journal of Brand management 23 (1), 89-117, 2016
1012016
The brand core and its management over time
M Urde
Journal of Product & Brand Management 25 (1), 26-42, 2016
842016
The Nobel Prize: The identity of a corporate heritage brand
M Urde, SA Greyser
Journal of Product & Brand Management, 2015
592015
The monarchy as a corporate brand: Some corporate communications dimensions
SA Greyser, JMT Balmer, M Urde
European Journal of Marketing, 2006
562006
Varumärket: en hotad tillgång
F Melin, M Urde
Liber, 1991
561991
What Does Your Corporate Brand Stand For?
MU S.A. Greyser
Harvard Business Review 2019 (January-February, 2019), 81-89, 2019
52*2019
Monarchies as corporate brands
JMT Balmer, SA Greyser, M Urde
Bradford University, School of Management, 2004
302004
Kunden-oder Markenorientierung–Zwei Seiten einer Medaille oder alternative Routen?
C Baumgarth, B Merrilees, M Urde
Marketing Review St. Gallen 28 (1), 8-13, 2011
272011
The Nobel Prize: A'heritage-based'Brand-oriented Network
M Urde, SA Greyser
Harvard Business School, 2014
252014
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