| Bonding and commitment in buyer-seller relationships: a preliminary conceptualisation DT Wilson, V Mummalaneni Industrial marketing and purchasing 1 (3), 44-58, 1986 | 605 | 1986 |
| An empirical investigation of web site characteristics, consumer emotional states and on-line shopping behaviors V Mummalaneni Journal of Business research 58 (4), 526-532, 2005 | 580 | 2005 |
| Chinese purchasing managers' preferences and trade-offs in supplier selection and performance evaluation V Mummalaneni, KM Dubas, C Chao Industrial Marketing Management 25 (2), 115-124, 1996 | 234 | 1996 |
| Influencing satisfaction for dental services P Gopalakrishna, V Mummalaneni Marketing Health Services 13 (1), 16, 1993 | 152 | 1993 |
| The influence of a close personal relationship between the buyer and the seller on the continued stability of their role relationship V Mummalaneni (No Title), 1991 | 133* | 1991 |
| Determinants of source loyalty in buyer‐seller relationships V Sriram, V Mummalaneni Journal of Purchasing and Materials Management 26 (4), 21-26, 1990 | 120 | 1990 |
| Mediators vs. moderators of patient satisfaction V Mummalaneni, P Gopalakrishna Marketing Health Services 15 (4), 16, 1995 | 89 | 1995 |
| Use of foreign language and models in print advertisements in EastAsian countries: A logit modelling approach JP Neelankavil, V Mummalaneni, DN Sessions European Journal of Marketing 29 (4), 24-38, 1995 | 77 | 1995 |
| Modeling and measuring buyer-seller relationships DT Wilson, V Mummalaneni Institute for the Study of Business Markets, Pennsylvania State University, 1988 | 65 | 1988 |
| Consumer technology readiness and e-service quality in e-tailing: What is the impact on predicting online purchasing? V Mummalaneni, J Meng, KM Elliott Journal of Internet Commerce 15 (4), 311-331, 2016 | 59 | 2016 |
| An exploratory study of young Chinese customers' online shopping behaviors and service quality perceptions V Mummalaneni, J Meng Young Consumers 10 (2), 157-169, 2009 | 58 | 2009 |
| The Essence Of Business Marketing Theory, Research, and Tactics: Contributions from the Journal of Business-to-Business Marketing JD Lichtenthal, V Mummalaneni, DT Wilson Journal of Business-to-Business Marketing 15 (2), 91-179, 2008 | 50 | 2008 |
| Measurement equivalency of web service quality instruments: A test on Chinese and African American consumers J Meng, V Mummalaneni Journal of International Consumer Marketing 22 (3), 259-269, 2010 | 41 | 2010 |
| Reflective essay and e-portfolio to promote and assess student learning in a capstone marketing course V Mummalaneni Marketing Education Review 24 (1), 43-46, 2014 | 30 | 2014 |
| Access, resource, and cost impacts on consumer satisfaction with health care: a comparison across alternative health care modes and time V Mummalaneni, P Gopalakrishna Journal of Business Research 39 (3), 173-186, 1997 | 29 | 1997 |
| An assessment of supplier selection: Chinese purchasing managers′ criteria and their implications for western marketers C Chao, EE Scheuing, KM Dubas, V Mummalaneni International journal of physical distribution & logistics management 23 (8 …, 1993 | 28 | 1993 |
| Commentary: relative presence of business-to-business research in the marketing literature: review and future directions JD Lichtenthal, V Mummalaneni Journal of Business-to-Business Marketing 16 (1-2), 40-54, 2009 | 27 | 2009 |
| One more exploration into buyer-seller relationships: some conceptual foundations and research propositions V Mummalaneni Business marketing: an interaction and network perspective, 233-261, 1995 | 16 | 1995 |
| Effectiveness of a board game in fostering a customer relationship orientation among business students V Mummalaneni, S Sivakumar Journal of Relationship Marketing 7 (3), 257-273, 2008 | 15 | 2008 |
| Self-explicated and full-profile conjoint methods for designing customer-focused courses KM Dubas, V Mummalaneni Marketing Education Review 7 (1), 35-48, 1997 | 12 | 1997 |
