| Innovations in shopper marketing: Current insights and future research issues V Shankar, JJ Inman, M Mantrala, E Kelley, R Rizley Journal of Retailing 87, S29-S42, 2011 | 794 | 2011 |
| Why is assortment planning so difficult for retailers? A framework and research agenda MK Mantrala, M Levy, BE Kahn, EJ Fox, P Gaidarev, B Dankworth, ... Journal of Retailing 85 (1), 71-83, 2009 | 408 | 2009 |
| Planning media schedules in the presence of dynamic advertising quality PA Naik, MK Mantrala, AG Sawyer Marketing science 17 (3), 214-235, 1998 | 394 | 1998 |
| Toward formalizing fashion theory CM Miller, SH McIntyre, MK Mantrala Journal of marketing research 30 (2), 142-157, 1993 | 328 | 1993 |
| The impact of category management on retailer prices and performance: Theory and evidence S Basuroy, MK Mantrala, RG Walters Journal of Marketing 65 (4), 16-32, 2001 | 290 | 2001 |
| Retailing in the 21st century: current and future trends M Krafft, MK Mantrala Springer Berlin Heidelberg, 2006 | 279 | 2006 |
| Business-to-business buying: Challenges and opportunities R Grewal, GL Lilien, S Bharadwaj, P Jindal, U Kayande, RF Lusch, ... Customer needs and Solutions 2, 193-208, 2015 | 214 | 2015 |
| Finding choice alternatives in memory: Probability models of brand name recall JW Hutchinson, K Raman, MK Mantrala Journal of Marketing Research 31 (4), 441-461, 1994 | 192 | 1994 |
| Demand uncertainty and supplier's returns policies for a multi-store style-good retailer MK Mantrala, K Raman European Journal of Operational Research 115 (2), 270-284, 1999 | 174 | 1999 |
| The impact of retail store format on the satisfaction-loyalty link: An empirical investigation O Kamran-Disfani, MK Mantrala, A Izquierdo-Yusta, MP Martínez-Ruiz Journal of Business Research 77, 14-22, 2017 | 172 | 2017 |
| Personal selling elasticities: a meta-analysis S Albers, MK Mantrala, S Sridhar Journal of Marketing Research 47 (5), 840-853, 2010 | 165 | 2010 |
| Impact of resource allocation rules on marketing investment-level decisions and profitability MK Mantrala, P Sinha, AA Zoltners Journal of Marketing Research 29 (2), 162-175, 1992 | 163 | 1992 |
| The evolution of marketing channel research domains and methodologies: an integrative review and future directions M Krafft, O Goetz, M Mantrala, F Sotgiu, S Tillmanns Journal of retailing 91 (4), 569-585, 2015 | 155 | 2015 |
| A decision-support system that helps retailers decide order quantities and markdowns for fashion goods MK Mantrala, S Rao Interfaces 31 (3_supplement), S146-S165, 2001 | 126 | 2001 |
| Adapting motivation, control, and compensation research to a new environment SP Brown, KR Evans, MK Mantrala, G Challagalla Journal of Personal Selling & Sales Management 25 (2), 155-167, 2005 | 123 | 2005 |
| Structuring a multiproduct sales quota-bonus plan for a heterogeneous sales force: A practical model-based approach MK Mantrala, P Sinha, AA Zoltners Marketing Science 13 (2), 121-144, 1994 | 120 | 1994 |
| Sales force modeling: State of the field and research agenda MK Mantrala, S Albers, F Caldieraro, O Jensen, K Joseph, M Krafft, ... Marketing Letters 21, 255-272, 2010 | 117 | 2010 |
| Delegation of pricing authority to the sales force: An agency-theoretic perspective of its determinants and impact on performance H Frenzen, AK Hansen, M Krafft, MK Mantrala, S Schmidt International Journal of Research in Marketing 27 (1), 58-68, 2010 | 115 | 2010 |
| Are Indian consumers brand conscious? Insights for global retailers A Mukherjee, D Satija, TM Goyal, MK Mantrala, S Zou Asia Pacific Journal of Marketing and Logistics 24 (3), 482-499, 2012 | 107 | 2012 |
| Allocating marketing resources MK Mantrala Handbook of marketing, 409-435, 2002 | 91 | 2002 |
