Frank R. Kardes
Frank R. Kardes
Professor of Marketing, University of Cincinnati
Bestätigte E-Mail-Adresse bei
Zitiert von
Zitiert von
On the Automatic Activation of Attitudes
RH Fazio, DM Sanbonmatsu, MC Powell, FR Kardes
Journal of Personality and Social Psychology 50 (2), 229-238, 1986
Effects of word-of-mouth and product-attribute information on persuasion: An accessibility-diagnosticity perspective
PM Herr, FR Kardes, J Kim
Journal of consumer research 17 (4), 454-462, 1991
The role of customer gratitude in relationship marketing
RW Palmatier, CB Jarvis, JR Bechkoff, FR Kardes
Journal of marketing 73 (5), 1-18, 2009
Consumer behavior
FR Kardes, ML Cronley, TW Cline
South-Western, Cengage Learning, 2011
Consumer inference: A review of processes, bases, and judgment contexts
FR Kardes, SS Posavac, ML Cronley
Journal of consumer psychology 14 (3), 230-256, 2004
Consumer behavior and managerial decision making
FR Kardes, J Steckel
(No Title), 2002
The effects of physiological arousal on information processing and persuasion
DM Sanbonmatsu, FR Kardes
Journal of Consumer research 15 (3), 379-385, 1988
Spontaneous inference processes in advertising: The effects of conclusion omission and involvement on persuasion
FR Kardes
Journal of Consumer Research 15 (2), 225-233, 1988
Toward a more nuanced understanding of the statistical properties of a median split
D Iacobucci, SS Posavac, FR Kardes, MJ Schneider, DL Popovich
Journal of Consumer Psychology 25 (4), 652-665, 2015
Brand retrieval, consideration set composition, consumer choice, and the pioneering advantage
FR Kardes, G Kalyanaram, M Chandrashekaran, RJ Dornoff
Journal of Consumer Research 20 (1), 62-75, 1993
The role of direction of comparison, attribute-based processing, and attitude-based processing in consumer preference
SP Mantel, FR Kardes
Journal of Consumer Research 25 (4), 335-352, 1999
Order-of-entry effects on consumer memory and judgment: An information integration perspective
FR Kardes, G Kalyanaram
Journal of Marketing Research 29 (3), 343-357, 1992
The median split: Robust, refined, and revived
D Iacobucci, SS Posavac, FR Kardes, MJ Schneider, DL Popovich
Journal of Consumer Psychology 25 (4), 690-704, 2015
The role of the social-identity function of attitudes in consumer innovativeness and opinion leadership
R Grewal, R Mehta, FR Kardes
Journal of economic psychology 21 (3), 233-252, 2000
The role of selective information processing in price-quality inference
FR Kardes, ML Cronley, JJ Kellaris, SS Posavac
Journal of Consumer Research 31 (2), 368-374, 2004
Non-conscious influences on consumer choice
GJ Fitzsimons, JW Hutchinson, P Williams, JW Alba, TL Chartrand, ...
Marketing Letters 13, 269-279, 2002
The timing of repeat purchases of consumer durable goods: The role of functional bases of consumer attitudes
R Grewal, R Mehta, FR Kardes
Journal of Marketing Research 41 (1), 101-115, 2004
An investigation of the mediational mechanisms underlying attitudinal conditioning
J Kim, CT Allen, FR Kardes
Journal of Marketing Research 33 (3), 318-328, 1996
Handbook of consumer psychology
CP Haugtvedt, PM Herr, FR Kardes
Routledge, 2018
I know what you’re doing and why you’re doing it
MC Campbell, A Kirmani
Handbook of Concumer Psychology, 549-574, 2008
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