| Speaking of fashion: consumers' uses of fashion discourses and the appropriation of countervailing cultural meanings CJ Thompson, DL Haytko Journal of consumer research 24 (1), 15-42, 1997 | 1420 | 1997 |
| What drives college-age Generation Y consumers? SM Noble, DL Haytko, J Phillips Journal of business research 62 (6), 617-628, 2009 | 760 | 2009 |
| It’s all at the mall: exploring adolescent girls’ experiences DL Haytko, J Baker Journal of retailing 80 (1), 67-83, 2004 | 431 | 2004 |
| Green advertising and environmentally responsible consumer behaviors: Linkages examined DL Haytko, E Matulich Journal of Management and Marketing Research 1, 2, 2008 | 283 | 2008 |
| Firm-to-firm and interpersonal relationships: Perspectives from advertising agency account managers DL Haytko Journal of the Academy of Marketing Science 32 (3), 312-328, 2004 | 272 | 2004 |
| Continuous improvement through teaching innovations: A requirement for today's learners E Matulich, R Papp, DL Haytko Marketing Education Review 18 (1), 1-7, 2008 | 153 | 2008 |
| Student Satisfaction in Web-Enhanced Learning Environments. CM Hermans, DL Haytko, B Mott-Stenerson Journal of instructional pedagogies 1, 2009 | 97 | 2009 |
| Examining the effectiveness of athlete celebrity endorser characteristics and product brand type: The endorser sexpertise continuum CS Simmers, D Damron-Martinez, DL Haytko Journal of Applied Sport Management 1 (1), 35, 2009 | 94 | 2009 |
| Individualism and collectivism: Reconsidering old assumptions RS Parker, DL Haytko, CM Hermans Journal of International Business Research 8 (1), 127, 2009 | 86 | 2009 |
| The mall as entertainment: Exploring teen girls’ total shopping experiences J Baker, D Haytko Journal of Shopping Center Research 7 (1), 29-58, 2000 | 70 | 2000 |
| Ethnocentrism and its effect on the Chinese consumer: A threat to foreign goods? RS Parker, DL Haytko, CM Hermans Journal of Global Marketing 24 (1), 4-17, 2011 | 67 | 2011 |
| Self-concept theory: Applications in advertising GM Zinkhan*, DL Haytko, A Ward Journal of Marketing Communications 2 (1), 1-19, 1996 | 56 | 1996 |
| The perception of materialism in a global market: A comparison of younger Chinese and United States consumers RS Parker, D Haytko, C Hermans Journal of international business and cultural studies 3, 1, 2010 | 40 | 2010 |
| What's your preference? An exploratory examination of the effect of human vs ATM vs online interactions on overall consumer satisfaction with banking services DL Haytko, CS Simmers Management Research News, 2009 | 40 | 2009 |
| Traditional versus hybrid course delivery systems: A case study of undergraduate marketing planning courses DL Haytko Marketing Education Review 11 (3), 27-39, 2001 | 39 | 2001 |
| An offer you can’t refuse: consumer perceptions of sales pressure JJ Zboja, RA Clark, DL Haytko Journal of the Academy of Marketing Science 44 (6), 806-821, 2016 | 38 | 2016 |
| Social influence on green consumerism: country and gender comparisons between China and the United States RA Clark, DL Haytko, CM Hermans, CS Simmers Journal of International Consumer Marketing 31 (3), 177-190, 2019 | 32 | 2019 |
| Overcoming apathy and classroom disconnect in marketing courses: Employing karaoke jeopardy as a content retention tool KJ Shanahan, CM Hermans, DL Haytko Marketing Education Review 16 (1), 85-90, 2006 | 32 | 2006 |
| Cross‐border supply chain relationships: interpretive research of maquiladora realized strategies A Hausman, DL Haytko Journal of Business & Industrial Marketing, 2003 | 31 | 2003 |
| The price is right: An experiential pricing concepts game DL Haytko Marketing Education Review 16 (2), 1-4, 2006 | 30 | 2006 |
Erika MatulichProfessor of Marketing, The University of TampaBestätigte E-Mail-Adresse bei ut.edu
