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Hana Choi
Hana Choi
University of Rochester, Simon Business School
Verified email at rochester.edu - Homepage
Title
Cited by
Cited by
Year
Online display advertising markets: A literature review and future directions
H Choi, CF Mela, S Balseiro, A Leary
Information Systems Research 31 (2), 556-575, 2020
1992020
Monetizing online marketplaces
H Choi, CF Mela
Marketing Science 38 (6), 948-972, 2019
81*2019
Optimizing reserve prices in display advertising auctions
H Choi, CF Mela
Available at SSRN 4523022, 2023
11*2023
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Articles 1–3