Melissa Archpru Akaka
TitleCited byYear
On value and value co-creation: A service systems and service logic perspective
SL Vargo, PP Maglio, MA Akaka
European management journal 26 (3), 145-152, 2008
Service-dominant logic
SL Vargo, RF Lusch
The service-dominant logic of marketing: Dialog, debate, and directions, 2006
Service-dominant logic as a foundation for service science: clarifications
SL Vargo, MA Akaka
Service Science 1 (1), 32-41, 2009
Innovation through institutionalization: A service ecosystems perspective
SL Vargo, H Wieland, MA Akaka
Industrial Marketing Management 44, 63-72, 2015
The co-creation experience from the customer perspective: its measurement and determinants
E Jaakkola, A Helkkula, L Aarikka-Stenroos, K Verleye
Journal of Service Management, 2015
The complexity of context: A service ecosystems approach for international marketing
MA Akaka, SL Vargo, RF Lusch
Journal of International Marketing 21 (4), 1-20, 2013
Value cocreation and service systems (re) formation: A service ecosystems view
SL Vargo, MA Akaka
Service Science 4 (3), 207-217, 2012
Technology as an operant resource in service (eco) systems
MA Akaka, SL Vargo
Information Systems and e-Business Management 12 (3), 367-384, 2014
Advancing service science with service-dominant logic
SL Vargo, RF Lusch, MA Akaka
Handbook of service science, 133-156, 2010
Global brand positioning and perceptions: International advertising and global consumer culture
MA Akaka, DL Alden
International journal of Advertising 29 (1), 37-56, 2010
An exploration of networks in value cocreation: A service-ecosystems view
MA Akaka, SL Vargo, RF Lusch
Review of Marketing Research 9 (1), 13-50, 2012
Roles as resources: A social roles perspective of change in value networks
M Archpru Akaka, JD Chandler
Marketing Theory 11 (3), 243-260, 2011
Extending the context of service: from encounters to ecosystems
MA Akaka, SL Vargo
Journal of Services Marketing 29 (6-7), 453-462, 2015
The role of symbols in value cocreation
MA Akaka, D Corsaro, C Kelleher, PP Maglio, Y Seo, RF Lusch, SL Vargo
Marketing Theory 14 (3), 311-326, 2014
Market futures/future markets: Research directions in the study of markets
H Kjellberg, K Storbacka, M Akaka, J Chandler, J Finch, S Lindeman, ...
Marketing theory 12 (2), 219-223, 2012
The evolution and prospects of service-dominant logic: An investigation of past, present, and future research
R Wilden, MA Akaka, IO Karpen, J Hohberger
Journal of Service Research 20 (4), 345-361, 2017
The co-creation of value-in-cultural-context
MA Akaka, HJ Schau, SL Vargo
Research in Consumer Behavior 15 (10), 265-284, 2013
A dynamic market conceptualization for entrepreneurial marketing: the co-creation of opportunities
PS Whalen, MA Akaka
Journal of Strategic Marketing 24 (1), 61-75, 2016
Conceptualizing value: a service-ecosystem view
SL Vargo, MA Akaka, CM Vaughan
Journal of Creating Value 3 (2), 117-124, 2017
Innovation in service ecosystems
SL Vargo, H Wieland, MA Akaka
Invited Paper Journal of Serviceology 1 (1), 1-5, 2016
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Articles 1–20