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Bruno Kocher
Bruno Kocher
Faculty of Economics and Business, University of Neuchâtel
Bestätigte E-Mail-Adresse bei unine.ch
Titel
Zitiert von
Zitiert von
Jahr
The effects of visual rejuvenation through brand logos
B Müller, B Kocher, A Crettaz
Journal of Business Research 66 (1), 82-88, 2013
2262013
Luxury single-versus multi-brand stores: The effect of consumers’ hedonic goals on brand comparisons
P Desmichel, B Kocher
Journal of Retailing 96 (2), 203-219, 2020
592020
Gamifying knowledge sharing in humanitarian organisations: a design science journey
A Holzer, B Kocher, S Bendahan, I Vonèche Cardia, J Mazuze, D Gillet
European Journal of Information Systems 29 (2), 153-171, 2020
442020
What if diamonds did not last forever? Signaling status achievement through ephemeral versus iconic luxury goods
P Desmichel, N Ordabayeva, B Kocher
Organizational Behavior and Human Decision Processes 158, 49-65, 2020
372020
Share your life and get more of yourself. Experience sharing in Couchsurfing
B Kocher, FM Morhart, G Zisiadis, K Hellwig
NA-Advances in Consumer Research (ACR Conference Proceedings) 42, 510-511, 2014
332014
Innovation sequences over iterated offerings: A relative innovation, comfort, and stimulation framework of consumer responses
TB Heath, S Chatterjee, S Basuroy, T Hennig-Thurau, B Kocher
Journal of Marketing 79 (6), 71-93, 2015
312015
Speakup in the classroom: anonymous temporary social media for better interactions
A Holzer, S Govaerts, A Vozniuk, B Kocher, D Gillet
CHI'14 Extended Abstracts on Human Factors in Computing Systems, 1171-1176, 2014
232014
Blending digital and face-to-face interaction using a co-located social media app in class
S Govaerts, A Holzer, B Kocher, A Vozniuk, B Garbinato, D Gillet
IEEE Transactions on Learning Technologies 11 (4), 478-492, 2018
222018
How well will this brand work? The ironic impact of advertising disclosure of body‐image retouching on brand attitudes
RW Semaan, B Kocher, S Gould
Psychology & Marketing 35 (10), 766-777, 2018
212018
Best seller!? Unintended negative consequences of popularity signs on consumer choice behavior
A Ghiassaleh, B Kocher, S Czellar
International Journal of Research in Marketing 37 (4), 805-820, 2020
122020
The effect of perceived brand name–logo coherence on brand attitudes
S Czellar, B Kocher, JC Usunier
HAL Post-Print, 2006
122006
Contrefaçons de produits de luxe: une étude de la perception et de l’intention d’achat selon le lieu
B Müller, B Kocher, B Ivens
Revue française de gestion, 45-61, 2011
112011
The role of salesperson communication in luxury selling
S Alavi, B Kocher, S Dörfer, J Habel
Journal of Personal selling & sales ManageMent 41 (4), 301-315, 2021
92021
Digitally scaffolding debate in the classroom
A Holzer, N Tintarev, S Bendahan, B Kocher, S Greenup, D Gillet
Extended Abstracts of the 2018 CHI Conference on Human Factors in Computing …, 2018
92018
What makes people evaluate differently and purchase original goods, counterfeits and imitations in the luxury industry? An investigation of a personal variable and hindering …
V Chauvet, B Kocher, B Muller
36th European Marketing Academy Conference, 2007
82007
To be or not to be consistent in brand logo changes?
B Kocher, S Czellar
Les Cahiers de Recherche–HEC Paris 875, 1-20, 2007
72007
Gamifying Knowledge Sharing in the Humanitarian Context
A Holzer, B Kocher, IV Cardia, J Mazuze, S Bendahan, D Gillet
Proceedings of the 7th Annual Symposium on Computing for Development, 1-4, 2016
62016
“That Ad’S Been Retouched?–That Can Be Me!”: the Persuasive Impact of Advertising Disclosure and Body-Image Idealization
RW Semaan, SJ Gould, B Kocher
ACR North American Advances, 2012
62012
Fostering knowledge sharing in ngos
A Holzer, B Kocher, S Bendahan, J Mazuze, D Gillet
Proceedings of the Eighth International Conference on Information and …, 2016
42016
The less conspicuous road to virtue: the influence of luxury consumption on socially valued behavior
K Wilcox, H Hagtvedt, B Kocher
32012
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