Andrea Prothero
Andrea Prothero
Professor of Business & Society
Bestätigte E-Mail-Adresse bei ucd.ie - Startseite
Titel
Zitiert von
Zitiert von
Jahr
Who are organic food consumers? A compilation and review of why people purchase organic food
RS Hughner, P McDonagh, A Prothero, CJ Shultz, J Stanton
Journal of Consumer Behaviour: An International Research Review 6 (2‐3), 94-110, 2007
20452007
Sustainable consumption: Opportunities for consumer research and public policy
A Prothero, S Dobscha, J Freund, WE Kilbourne, MG Luchs, LK Ozanne, ...
Journal of Public Policy & Marketing 30 (1), 31-38, 2011
7752011
Green consumption: Life-politics, risk and contradictions
J Connolly, A Prothero
Journal of consumer culture 8 (1), 117-145, 2008
5832008
Sustainable consumption and the quality of life: A macromarketing challenge to the dominant social paradigm
W Kilbourne, P McDonagh, A Prothero
Journal of macromarketing 17 (1), 4-24, 1997
5761997
Sustainable consumption: consumption, consumers and the commodity discourse
J Connolly, A Prothero
Consumption, Markets and culture 6 (4), 275-291, 2003
3632003
Sustainability marketing research: Past, present and future
P McDonagh, A Prothero
Journal of Marketing Management 30 (11-12), 1186-1219, 2014
2792014
Green consumerism and the societal marketing concept: marketing strategies for the 1990's
A Prothero
Journal of Marketing Management 6 (2), 87-103, 1990
2741990
The European consumers’ understanding and perceptions of the “organic” food regime: The case of aquaculture
B Aarset, S Beckmann, E Bigne, M Beveridge, T Bjorndal, J Bunting, ...
British food journal, 2004
2692004
Is green the new black? Reflections on a green commodity discourse
A Prothero, P McDonagh, S Dobscha
Journal of Macromarketing 30 (2), 147-159, 2010
2162010
Greening capitalism: Opportunities for a green commodity
A Prothero, JA Fitchett
Journal of Macromarketing 20 (1), 46-55, 2000
2122000
Beyond the frills of relationship marketing
L O'Malley, A Prothero
Journal of Business Research 57 (11), 1286-1294, 2004
1732004
Green management: A reader
P McDonagh, A Prothero
International Thomson Business Press, 1997
1471997
Pester power–A battle of wills between children and their parents
MA Lawlor, A Prothero
Journal of marketing management 27 (5-6), 561-581, 2011
1332011
Moving beyond binary opposition: Exploring the tapestry of gender in consumer research and marketing
S Bettany, S Dobscha, L O'Malley, A Prothero
Marketing Theory 10 (1), 3-28, 2010
1022010
Producing environmentally acceptable cosmetics? The impact of environmentalism on the United Kingdom cosmetics and toiletries industry
A Prothero, P McDonagh
Journal of Marketing Management 8 (2), 147-166, 1992
981992
Buying into motherhood? Problematic consumption and ambivalence in transitional phases
Voice Group
Consumption, Markets and Culture 13 (4), 373-397, 2010
922010
The institutional foundations of materialism in western societies: A conceptualization and empirical test
WE Kilbourne, MJ Dorsch, P McDonagh, B Urien, A Prothero, ...
Journal of Macromarketing 29 (3), 259-278, 2009
872009
Motherhood, marketization, and consumer vulnerability
Voice Group
Journal of Macromarketing 30 (4), 384-397, 2010
782010
Exploring children's understanding of television advertising–beyond the advertiser's perspective
MA Lawlor, A Prothero
European Journal of Marketing, 2008
692008
Beauty blogger selfies as authenticating practices
V Gannon, A Prothero
European Journal of Marketing, 2016
682016
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