Eitan gerstner
Eitan gerstner
Professor Emeritus of Management, Technion, Israel
Bestätigte E-Mail-Adresse bei technion.ac.il
Titel
Zitiert von
Zitiert von
Jahr
Do higher prices signal higher quality?
E Gerstner
Journal of marketing research 22 (2), 209-215, 1985
6751985
Cyclic pricing by a durable goods monopolist
J Conlisk, E Gerstner, J Sobel
The Quarterly Journal of Economics 99 (3), 489-505, 1984
4281984
Customer referral management: Optimal reward programs
E Biyalogorsky, E Gerstner, B Libai
Marketing Science 20 (1), 82-95, 2001
3872001
Money back guarantees in retailing: Matching products to consumer tastes
S Davis, E Gerstner, M Hagerty
Journal of Retailing 71 (1), 7-22, 1995
3191995
Return policies and the optimal level of “hassle”
S Davis, M Hagerty, E Gerstner
Journal of Economics and Business 50 (5), 445-460, 1998
2801998
Loss leader pricing and rain check policy
JD Hess, E Gerstner
Marketing Science 6 (4), 358-374, 1987
2231987
Pull promotions and channel coordination
E Gerstner, JD Hess
Marketing Science 14 (1), 43-60, 1995
2211995
A theory of channel price promotions
E Gerstner, JD Hess
The American Economic Review, 872-886, 1991
1861991
Controlling product returns in direct marketing
JD Hess, W Chu, E Gerstner
Marketing Letters 7 (4), 307-317, 1996
1801996
Managing dissatisfaction: How to decrease customer opportunism by partial refunds
W Chu, E Gerstner, JD Hess
Journal of Service Research 1 (2), 140-155, 1998
1631998
The effects of expert quality evaluations versus brand name on price premiums
E Apelbaum, E Gerstner, PA Naik
Journal of Product & Brand Management, 2003
1592003
Price‐matching policies: An empirical case
JD Hess, E Gerstner
Managerial and Decision Economics 12 (4), 305-315, 1991
1451991
Pre-sale vs. post-sale e-satisfaction: Impact on repurchase intention and overall satisfaction
T Posselt, E Gerstner
Journal of Interactive Marketing 19 (4), 35-47, 2005
1212005
Setting referral fees in affiliate marketing
B Libai, E Biyalogorsky, E Gerstner
Journal of Service Research 5 (4), 303-315, 2003
1072003
Contingent pricing to reduce price risks
E Biyalogorsky, E Gerstner
Marketing Science 23 (1), 146-155, 2004
932004
Price discrimination through a distribution channel: Theory and evidence
E Gerstner, JD Hess, DM Holthausen
The American Economic Review 84 (5), 1437-1445, 1994
931994
Profitable pricing when market segments overlap
E Gerstner, D Holthausen
Marketing Science 5 (1), 55-69, 1986
911986
Why do hot dogs come in packs of 10 and buns in 8s or 12s? A demand-side investigation
E Gerstner, JD Hess
Journal of business, 491-517, 1987
901987
Research note: Overselling with opportunistic cancellations
E Biyalogorsky, Z Carmon, GE Fruchter, E Gerstner
Marketing Science 18 (4), 605-610, 1999
871999
Service escape: Profiting from customer cancellations
J Xie, E Gerstner
Marketing Science 26 (1), 18-30, 2007
852007
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