| Your Uber is Arriving: Managing On-Demand Workers through Surge Pricing, Forecast Communication and Worker Incentives H Guda, U Subramanian Management Science, 2019 | 104 | 2019 |
| Platforms: a multiplicity of research opportunities S Sriram, P Manchanda, ME Bravo, J Chu, L Ma, M Song, S Shriver, ... Marketing Letters 26 (2), 141-152, 2015 | 71 | 2015 |
| Competitive consequences of using a category captain U Subramanian, JS Raju, SK Dhar, Y Wang Management Science 56 (10), 1739-1765, 2010 | 57 | 2010 |
| Leveraging experienced consumers to attract new consumers: An equilibrium analysis of displaying deal sales by daily deal websites U Subramanian, RC Rao Management Science 62 (12), 3555-3575, 2016 | 56 | 2016 |
| Information sharing, advice provision, or delegation: what leads to higher trust and trustworthiness? Ö Özer, U Subramanian, Y Wang Management Science 64 (1), 474-493, 2018 | 50 | 2018 |
| Sharing economy: Review of current research and future directions C Narasimhan, P Papatla, B Jiang, PK Kopalle, PR Messinger, S Moorthy, ... Customer Needs and Solutions 5 (1), 93-106, 2018 | 49 | 2018 |
| The strategic value of high-cost customers U Subramanian, JS Raju, ZJ Zhang Management Science 60 (2), 494-507, 2014 | 29 | 2014 |
| A theory of social coupons U Subramanian Social Science Research Network Working Paper Series, 2012 | 22 | 2012 |
| Customer value-based management: Competitive implications U Subramanian, JS Raju, ZJ Zhang Customer Value-Based Management: Competitive Implications (March 1, 2008), 2008 | 15 | 2008 |
| Strategic surge pricing and forecast communication on on-demand service platforms H Guda, U Subramanian SSRN Electronic Journal, 2017 | 13 | 2017 |
| Exclusive handset arrangements in the wireless industry: A competitive analysis U Subramanian, JS Raju, ZJ Zhang Marketing Science 32 (2), 246-270, 2013 | 11 | 2013 |
| The Informational Role of Buyback Contracts S Wang, H Gurnani, U Subramanian Management Science, Forthcoming, 2019 | 4* | 2019 |
| Are we strategically naive or guided by trust and trustworthiness in cheap-talk communication X Li, U Subramanian, Ö Özer Working paper, The University of Texas at Dallas, Richardson, TX, 2020 | 3 | 2020 |
| Collaborating in an imperfect world U Subramanian, JS Raju International Commerce Review 10 (1), 46-55, 2011 | 2 | 2011 |
| Essays on competitive strategies in wireless markets U Subramanian University of Pennsylvania, 2009 | 1 | 2009 |
| Ad-Blockers and Limited Ad-Blocking U Subramanian, M Zia Available at SSRN 3466105, 2019 | | 2019 |
| A Theory of Conventional Channel with Kickbacks U Subramanian, ZJ Zhang A Theory of Conventional Channel with Kickbacks (July 23, 2018), 2018 | | 2018 |
| Strategic Implications of Acquiring Information in a Distribution Channel U Subramanian Available at SSRN 2717831, 2016 | | 2016 |
