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Raluca M. Ursu
Raluca M. Ursu
Assistant Professor of Marketing, New York University Stern School of Business
Verified email at stern.nyu.edu - Homepage
Title
Cited by
Cited by
Year
The power of rankings: Quantifying the effect of rankings on online consumer search and purchase decisions
RM Ursu
Marketing Science 37 (4), 530-552, 2018
202*2018
News posting by strategic users in a social network
M Gupte, MT Hajiaghayi, L Han, L Iftode, P Shankar, RM Ursu
International Workshop on Internet and Network Economics, 632-639, 2009
33*2009
Search duration
R Ursu, Q Wang, P Chintagunta
Marketing Science 39 (5), 849-871, 2020
292020
Search revisits
CI Dang, R Ursu, PK Chintagunta
https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3626451, 2020
72020
Retailers' product location problem with consumer search
R Ursu, D Dzyabura
Quantitative Marketing and Economics 18, 125-154, 2020
72020
Do suspense and surprise drive entertainment demand? Evidence from Twitch.tv
A Simonov, R Ursu, C Zheng
https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3711801, 0
6*
Search Gaps and Consumer Fatigue
R Ursu, Q Zhang, E Honka
Marketing Science (forthcoming), 2022
5*2022
Prior Information and Consumer Search: Evidence from Eye-tracking
RM Ursu, T Erdem, Q Wang, Q Zhang
https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4113480, 2020
5*2020
Online Advertising as Passive Search
R Ursu, A Simonov, E An
CEPR Discussion Paper No. DP16193, 2021
42021
EXPRESS: Suspense and Surprise in Media Product Design: Evidence from Twitch. tv
A Simonov, RM Ursu, C Zheng
Journal of Marketing Research, 00222437221108653, 2022
2022
Suspense and Surprise in Media Product Design: Evidence from Twitch. tv
A Simonov, R Ursu, C Zheng
2022
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Articles 1–11