Mohanbir Sawhney
Mohanbir Sawhney
McCormick Foundation Professor of Technology, Kellogg School of Management, Northwestern University
Verified email at - Homepage
Cited by
Cited by
Collaborating to create: The Internet as a platform for customer engagement in product innovation
M Sawhney, G Verona, E Prandelli
Journal of interactive marketing 19 (4), 4-17, 2005
E-hubs: the new B2B marketplaces
S Kaplan, M Sawhney
Harvard business review 78 (3), 97-97, 2000
Communities of creation: managing distributed innovation in turbulent markets
M Sawhney, E Prandelli
California management review 42 (4), 24-54, 2000
The 12 different ways for companies to innovate
M Sawhney, RC Wolcott, I Arroniz
MIT Sloan management review 47 (3), 75, 2006
A parsimonious model for forecasting gross box-office revenues of motion pictures
MS Sawhney, J Eliashberg
Marketing Science 15 (2), 113-131, 1996
Creating growth with services
M Sawhney, S Balasubramanian, VV Krishnan
MIT Sloan management review 45 (2), 34-44, 2003
Defining, designing, and delivering customer solutions
M Sawhney
The service-dominant logic of marketing: Dialog, debate, and directions 365, 2006
Orchestration processes in network-centric innovation: Evidence from the field
S Nambisan, M Sawhney
Academy of management perspectives 25 (3), 40-57, 2011
Innovation and virtual environments: Towards virtual knowledge brokers
G Verona, E Prandelli, M Sawhney
Organization studies 27 (6), 765-788, 2006
Leveraged high-variety strategies: From portfolio thinking to platform thinking
MS Sawhney
Journal of the Academy of Marketing Science 26 (1), 54-61, 1998
Modeling the evolution of markets with indirect network externalities: An application to digital television
S Gupta, DC Jain, MS Sawhney
Marketing Science 18 (3), 396-416, 1999
MOVIEMOD: An implementable decision-support system for prerelease market evaluation of motion pictures
J Eliashberg, JJ Jonker, MS Sawhney, B Wierenga
Marketing Science 19 (3), 226-243, 2000
Modeling goes to Hollywood: Predicting individual differences in movie enjoyment
J Eliashberg, MS Sawhney
Management science 40 (9), 1151-1173, 1994
The global brain: Your roadmap for innovating faster and smarter in a networked world
M Sawhney, S Nambisan
Pearson Prentice Hall, 2007
Where value lives in a networked world
M Sawhney, D Parikh
Harvard Business Review 79 (1), 79-90, 2001
A buyer's guide to the innovation bazaar
S Nambisan, M Sawhney
Harvard Business Review 85 (6), 109, 2007
The power of innomediation
M Sawhney, E Prandelli, G Verona
MIT Sloan Management Review 44 (2), 77, 2003
Managing and measuring relational equity in the network economy
M Sawhney, J Zabin
Journal of the Academy of Marketing Science 30 (4), 313-332, 2002
The Seven Steps to Nirvana: Strategic Insights into Ebusiness Transformation
M Sawhney, J Zabin
McGraw-Hill, Inc. New York, NY, USA, 2001
A cross-functional approach to evaluating multiple line extensions for assembled products
K Ramdas, MS Sawhney
Management science 47 (1), 22-36, 2001
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