| Collaborating to create: The Internet as a platform for customer engagement in product innovation M Sawhney, G Verona, E Prandelli Journal of interactive marketing 19 (4), 4-17, 2005 | 1951 | 2005 |
| E-hubs: the new B2B marketplaces S Kaplan, M Sawhney Harvard business review 78 (3), 97-97, 2000 | 1537 | 2000 |
| Communities of creation: managing distributed innovation in turbulent markets M Sawhney, E Prandelli California management review 42 (4), 24-54, 2000 | 1088 | 2000 |
| The 12 different ways for companies to innovate M Sawhney, RC Wolcott, I Arroniz MIT Sloan management review 47 (3), 75, 2006 | 1030 | 2006 |
| A parsimonious model for forecasting gross box-office revenues of motion pictures MS Sawhney, J Eliashberg Marketing Science 15 (2), 113-131, 1996 | 685 | 1996 |
| Creating growth with services M Sawhney, S Balasubramanian, VV Krishnan MIT Sloan management review 45 (2), 34-44, 2003 | 617 | 2003 |
| Defining, designing, and delivering customer solutions M Sawhney The service-dominant logic of marketing: Dialog, debate, and directions 365, 2006 | 528 | 2006 |
| Orchestration processes in network-centric innovation: Evidence from the field S Nambisan, M Sawhney Academy of management perspectives 25 (3), 40-57, 2011 | 503 | 2011 |
| Innovation and virtual environments: Towards virtual knowledge brokers G Verona, E Prandelli, M Sawhney Organization studies 27 (6), 765-788, 2006 | 401 | 2006 |
| Leveraged high-variety strategies: From portfolio thinking to platform thinking MS Sawhney Journal of the Academy of Marketing Science 26 (1), 54-61, 1998 | 397 | 1998 |
| Modeling the evolution of markets with indirect network externalities: An application to digital television S Gupta, DC Jain, MS Sawhney Marketing Science 18 (3), 396-416, 1999 | 351 | 1999 |
| MOVIEMOD: An implementable decision-support system for prerelease market evaluation of motion pictures J Eliashberg, JJ Jonker, MS Sawhney, B Wierenga Marketing Science 19 (3), 226-243, 2000 | 350 | 2000 |
| Modeling goes to Hollywood: Predicting individual differences in movie enjoyment J Eliashberg, MS Sawhney Management science 40 (9), 1151-1173, 1994 | 324 | 1994 |
| The global brain: Your roadmap for innovating faster and smarter in a networked world M Sawhney, S Nambisan Pearson Prentice Hall, 2007 | 320 | 2007 |
| Where value lives in a networked world M Sawhney, D Parikh Harvard Business Review 79 (1), 79-90, 2001 | 282 | 2001 |
| A buyer's guide to the innovation bazaar S Nambisan, M Sawhney Harvard Business Review 85 (6), 109, 2007 | 280 | 2007 |
| The power of innomediation M Sawhney, E Prandelli, G Verona MIT Sloan Management Review 44 (2), 77, 2003 | 249 | 2003 |
| Managing and measuring relational equity in the network economy M Sawhney, J Zabin Journal of the Academy of Marketing Science 30 (4), 313-332, 2002 | 249 | 2002 |
| The Seven Steps to Nirvana: Strategic Insights into Ebusiness Transformation M Sawhney, J Zabin McGraw-Hill, Inc. New York, NY, USA, 2001 | 177 | 2001 |
| A cross-functional approach to evaluating multiple line extensions for assembled products K Ramdas, MS Sawhney Management science 47 (1), 22-36, 2001 | 160 | 2001 |
