John G. Lynch, Jr.
John G. Lynch, Jr.
University of Colorado Distinguished Professor, Leeds School of Business
Verified email at - Homepage
Cited by
Cited by
Reconsidering Baron and Kenny: Myths and truths about mediation analysis
X Zhao, JG Lynch, Q Chen
Journal of Consumer Research 37 (2), 197-206, 2010
Interactive home shopping: consumer, retailer, and manufacturer incentives to participate in electronic marketplaces
J Alba, J Lynch, B Weitz, C Janiszewski, R Lutz, A Sawyer, S Wood
Journal of marketing 61 (3), 38-53, 1997
Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior.
JM Feldman, JG Lynch
Journal of applied Psychology 73 (3), 421, 1988
Wine online: Search costs affect competition on price, quality, and distribution
JG Lynch Jr, D Ariely
Marketing science 19 (1), 83-103, 2000
Financial literacy, financial education, and downstream financial behaviors
D Fernandes, JG Lynch Jr, RG Netemeyer
Management Science 60 (8), 1861-1883, 2014
Spotlights, floodlights, and the magic number zero: Simple effects tests in moderated regression
SA Spiller, GJ Fitzsimons, JG Lynch Jr, GH McClelland
Journal of marketing research 50 (2), 277-288, 2013
Memory and attentional factors in consumer choice: Concepts and research methods
JG Lynch Jr, TK Srull
Journal of consumer research 9 (1), 18-37, 1982
Memory and decision making
JW Alba, JW Hutchinson, JG Lynch
Handbook of consumer behavior, 1-49, 1991
On the external validity of experiments in consumer research
JG Lynch Jr
Journal of consumer Research 9 (3), 225-239, 1982
Choices from sets including remembered brands: Use of recalled attributes and prior overall evaluations
JG Lynch Jr, H Marmorstein, MF Weigold
Journal of Consumer Research 15 (2), 169-184, 1988
Communication effects of advertising versus direct experience when both search and experience attributes are present
AA Wright, JG Lynch Jr
Journal of consumer research 21 (4), 708-718, 1995
Resource slack and propensity to discount delayed investments of time versus money.
G Zauberman, JG Lynch Jr
Journal of Experimental Psychology: General 134 (1), 23, 2005
Error detection by industry‐specialized teams during sequential audit review
VE Owhoso, WF Messier, Jr, JG Lynch, Jr
Journal of accounting research 40 (3), 883-900, 2002
Prior knowledge and complacency in new product learning
SL Wood, JG Lynch Jr
Journal of Consumer Research 29 (3), 416-426, 2002
Smart agents: When lower search costs for quality information increase price sensitivity
K Diehl, LJ Kornish, JG Lynch Jr
Journal of Consumer Research 30 (1), 56-71, 2003
Theory and external validity
JG Lynch
Journal of the Academy of Marketing Science 27 (3), 367-376, 1999
Contrast effects in consumer judgments: Changes in mental representations or in the anchoring of rating scales?
JG Lynch Jr, D Chakravarti, A Mitra
Journal of Consumer Research 18 (3), 284-297, 1991
Toward a reconciliation of market power and information theories of advertising effects on price elasticity
A Mitra, JG Lynch Jr
Journal of Consumer Research 21 (4), 644-659, 1995
The psychology of intertemporal discounting: Why are distant events valued differently from proximal ones?
D Soman, G Ainslie, S Frederick, X Li, J Lynch, P Moreau, A Mitchell, ...
Marketing Letters 16 (3-4), 347-360, 2005
Inference effects without inference making? Effects of missing information on discounting and use of presented information
CJ Simmons, JG Lynch Jr
Journal of Consumer Research 17 (4), 477-491, 1991
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