| Partitioning default effects: why people choose not to choose. I Dinner, EJ Johnson, DG Goldstein, K Liu Journal of Experimental Psychology: Applied 17 (4), 332, 2011 | 420 | 2011 |
| Driving online and offline sales: The cross-channel effects of traditional, online display, and paid search advertising IM Dinner, HJ Van Heerde, SA Neslin Journal of Marketing Research 51 (5), 527-545, 2014 | 413 | 2014 |
| Engaging the unengaged customer: The value of a retailer mobile app HJ van Heerde, IM Dinner, SA Neslin International Journal of Research in Marketing 36 (3), 420-438, 2019 | 118 | 2019 |
| Creating customer engagement via mobile apps: How app usage drives purchase behavior IM Dinner, HJ Van Heerde, S Neslin Tuck School of Business Working Paper, 2015 | 53 | 2015 |
| Psychic distance and performance of MNCs during marketing crises IM Dinner, T Kushwaha, JBEM Steenkamp Journal of International Business Studies 50, 339-364, 2019 | 50 | 2019 |
| Driving online and offline sales: The cross-channel effects of digital versus traditional advertising IM Dinner, HJ Van Heerde, S Neslin Tuck School of Business Working Paper, 2011 | 42 | 2011 |
| The Effect of Over-the-Top Media Services on Piracy Search: Evidence from a Natural Experiment S Lu, K Rajavi, IM Dinner Marketing Science 40 (3), 548-568, 2021 | 32 | 2021 |
| Value implications of corporate branding in mergers N Mizik, J Knowles, IM Dinner Available at SSRN 1756368, 2011 | 14 | 2011 |
| Why fusing company identities can add value J Knowles, I Dinner, N Mizik Harvard Business Review 26, 2011 | 12 | 2011 |
| The Unappreciated value of marketing: the moderating role of changes in marketing and r&d spending on valuation of earnings reports I Dinner, N Mizik, D Lehmann MSI Working Paper, 2009 | 11 | 2009 |
| Too far to walk: Using retailer mobile app to engage distant customers H Van Heerde, I Dinner, SA Neslin International Journal of Research in Marketing 36 (3), 420, 2019 | 9 | 2019 |
| The Ripple Effect of Firm-Generated Content on New Movie Releases S Lu, I Dinner, R Grewal Journal of Marketing Research 60 (5), 908-931, 2023 | 4 | 2023 |
| A fairly mechanical method for policy innovation DG Goldstein, IM Dinner Encouraging Sustainable Behavior, 55-68, 2013 | 4 | 2013 |
| The Interpretation of Marketing Actions and Communications by the Financial Markets IM Dinner COLUMBIA UNIVERSITY, 2011 | 2 | 2011 |
| EXPRESS: The Ripple Effect of Firm-Generated Content on New Movie Releases S Lu, I Dinner, R Grewal Journal of Marketing Research, 00222437221143066, 2022 | | 2022 |
Harald J. van HeerdeUniversity of New South WalesBestätigte E-Mail-Adresse bei unsw.edu.au
