| Temporal certainty and skippable in-stream commercials: Effects of ad length, timer, and skip-ad button on irritation and skipping behavior YA Jeon, H Son, AD Chung, ME Drumwright Journal of Interactive Marketing 47 (1), 144-158, 2019 | 66 | 2019 |
| Weight stigma goes viral on the internet: systematic assessment of YouTube comments attacking overweight men and women YA Jeon, B Hale, E Knackmuhs, M Mackert Interactive journal of medical research 7 (1), e9182, 2018 | 58 | 2018 |
| Influencers as endorsers and followers as consumers: exploring the role of parasocial relationship, congruence, and followers’ identifications on consumer–brand engagement X Wei, H Chen, A Ramirez, Y Jeon, Y Sun Journal of Interactive Advertising 22 (3), 269-288, 2022 | 21 | 2022 |
| Interpret me! The interplay between visual metaphors and verbal messages in advertising Y Ryoo, YA Jeon, Y Sung International Journal of Advertising 40 (5), 760-782, 2021 | 20 | 2021 |
| Let me transfer you to our AI-based manager: Impact of manager-level job titles assigned to AI-based agents on marketing outcomes YA Jeon Journal of Business Research 145, 892-904, 2022 | 13 | 2022 |
| Reading social media marketing messages as simulated self within a metaverse: An analysis of gaze and social media engagement behaviors within a metaverse platform YA Jeon 2022 IEEE conference on virtual reality and 3D user interfaces abstracts and …, 2022 | 12 | 2022 |
| Differences in health-related social media usage by organizations and individuals J Ahn, YA Jeon, D Murthy Telemedicine and e-Health 26 (6), 812-820, 2020 | 10 | 2020 |
| Implantable medical device website efficacy in informing consumers weighing benefits/risks of health care options T Wagner, C Lindstadt, Y Jeon, M Mackert Journal of Health Communication 21 (sup2), 121-126, 2016 | 10 | 2016 |
| Increasing the efficacy of emotional appeal ads on online video-watching platforms: The effects of goals and emotional approach tendency on ad-skipping behavior YA Jeon, Y Ryoo, HJ Yoon Journal of Advertising 53 (1), 1-18, 2024 | 9 | 2024 |
| Stigma activation through dis-identification: cognitive bias triggered by mass media photos of people with obesity YA Jeon, HE Koh, J Ahn, R Coleman Journal of Applied Communication Research 47 (5), 485-504, 2019 | 8 | 2019 |
| Skip or not to skip: Impact of empathy and ad length on viewers’ ad-skipping behaviors on the internet YA Jeon HCI International 2018–Posters' Extended Abstracts: 20th International …, 2018 | 8 | 2018 |
| ASEAN 주요국 방송분야 규제현황 분석 및 시사점-말레이시아, 베트남, 인도네시아, 태국을 중심으로 전용욱， 김성웅 정보통신방송정책 24 (5), 1-25, 2012 | 4 | 2012 |
| The blame shift: Robot service failures hold service firms more accountable Y Ryoo, YA Jeon, WJ Kim Journal of Business Research 171, 114360, 2024 | 3 | 2024 |
| The vicious cycle of stressors, food advertising and overeating: how stigmatizing anti-obesity PSAs, which precede food commercials, influence subsequent implicit and explicit … YA Jeon, A Lang Media Psychology 24 (5), 606-636, 2021 | 3 | 2021 |
| The future of online video: An economic and policy perspective R Sherman, D Waterman, Y Jeon 2014 TPRC Conference Paper, 2014 | 3 | 2014 |
| AD SKIP BUTTON AND AD EXPOSURE DURATION: THE MODERATING ROLE OF MOTIVES IN PRE-ROLL ADS. YA Jeon, Y Ryoo, K Kim, S Yoon Global Marketing Conference, 1498-1502, 2020 | | 2020 |
| 1E Skip My Empathy: Impact of Goal and Emotion on Ad-Skipping Rate and Ad Effectiveness Y Andrew Jeon, Y Ryoo, H Jin Yoon ACR North American Advances, 2019 | | 2019 |
| TAILORING BRAND PERSONALITIES VIA VIRTUAL STORE DESIGNS TOWARD CONSUMER PERSONALITIES: TESTING A METAVERSE MARKETING TACTIC YA Jeon, Y Sun CONFERENCE OF THE AMERICAN ACADEMY OF ADVERTISING, 43, 0 | | |
| THE SPILLOVER EFFECT OF ROBOT SERVICE FAILURE ON SERVICE FIRMS Y Ryoo, YA Jeon, WJ Kim, E Jin CONFERENCE OF THE AMERICAN ACADEMY OF ADVERTISING, 71, 0 | | |
