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Dr. Audrey Guskey
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Cited by
Year
Everyday Market Helping Behavior
LL Price, LF Feick, A Guskey
Journal of Public Policy & Marketing 14 (2), 255-266, 1995
3461995
Couponing Behaviors of the Market Maven: Profile of a Super Couponer
LL Price, LF Feick, A Guskey-Federouch
Association of Consumer Research, North American Advances, 1988
2651988
Couponing Behaviors of the Market Maven: Profile of a Super Couponer
A Guskey Federouch, L Price, L Feick
Advances in Consumer Research, Association for Consumer Research Proceedings …, 1987
265*1987
The Relationship between Alumni and University: Toward a Theory of Discretionary Collaborative Behavior
R Heckman, A Guskey
Journal of Marketing Theory and Practice 6 (2), 97-112, 1998
1791998
Comprehensive Brand Presentation: Ensuring Consistent Brand Image
A Haynes, C Lackman, A Guskey
Journal of Product & Brand Management 8 (4), 286-300, 1999
751999
Sources of Customer Satisfaction and Dissatisfaction with Iinformation Technology Help Desks
R Heckman, A Guskey
Journal of Market-Focused Management 3 (1), 59-89, 1998
591998
Sources of Customer Satisfaction and Dissatisfaction with Information Technology Help Desks
R Heckman, A Guskey Federouch
International Conference on Information Systems,, 1995
591995
A Conceptualization of Market Helpfulness: Theory and Measurement of Consumer Altruism.
A Guskey Federouch
Marketing and Education: Partners in Progress, Proceedings for Atlantic …, 1991
11*1991
A test of the spirit: The Duquesne University shootings
A Guskey
Marketing Education Review 23 (2), 179-190, 2013
62013
The Relationship between University and Alumni: Toward a Theory of Discretionary Collaborative Behavior
R Heckman, A Guskey
Journal of Marketing Theory and Practice 6, 1998
61998
Uniting Employees around a Mission
K Matejka, A Guskey Federouch
Supervisory Management, 1990
41990
When Buyers Help Sellers: Toward a Theory of Discretionary Collaborative Behaviors
A Guskey-Federouch, R Heckman
Expanding Marketing Horizons into the 21st Century, Proceedings of …, 1994
2*1994
Antecedents of Relationship Behaviors in Information System Outsourcing Agreements
R Heckman, A Guskey-Federouch
Relationship Marketing: Theory, Methods and Applications, Research …, 1994
21994
The Customer/Vendor Relationship as a Helping Relationship
A Guskey-Federouch, R Heckman
Western Decision Science Institute Proceedings, 277-279, 1993
21993
Discretionary Collaborative Behavior: Consumers Help Themselves to Better Service
A Guskey
American Marketing Association Summer Educators’ Conference, 2010
12010
Discretionary Collaborative Behavior: Consumers Help Themselves to Better Service
A Guskey
Enhancing Knowledge Development in Marketing, 46, 2010
12010
DIARY OF A SENIOR MARKETING PROFESSOR: ADVICE ON HOW TO GET THE MOST FROM STUDENT PROJECTS
A Guskey
GLOBAL JOURNAL OF BUSINESS PEDAGOGY 6 (1), 75, 2022
2022
The Sports Marketing Plan Revealed: A Practitioner's Guide
R Dick, D Ciletti, A Guskey
Association of Marketing Theory and Practice (AMTP), 2017
2017
Innovation in the Classroom: Back to the Future
A Guskey
Marketing Management Association (MMA), 2017
2017
Content Analysis of New Product Development Projects
A Guskey
Northeastern Association of Business, Economics, and Technology Conference …, 2016
2016
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